Plan, execute, and optimize digital marketing campaigns across various channels such as Meta, TikTok and SnapchatCollaborate with cross-functional teams such as creative, content, and analytics to develop effective campaigns.Conduct research to identify industry trends, customer behavior, and competitive analysis to stay up-to-date with market changes.Track and analyze campaign performance, using data to drive insights and optimization decisions.Develop and implement A/B tests to continuously improve campaign performance.Manage and maintain marketing budgets, ensuring campaigns are delivered within budget constraints.Stay up-to-date with emerging digital marketing trends, techniques, and technologies to improve campaign performance.Work with the analytics team to develop reports and dashboards that provide visibility into campaign performance and provide recommendations for improvement.Communicate regularly with key stakeholders, including management and cross-functional teams, to provide updates on campaign performance and upcoming initiatives.

Develop and execute campaign strategies for digital campaigns across various platforms, including DV360 and DCM, ensuring they align with client goals and objectives.Maintain oversight on all aspects of campaign management, including audience list set-up, tagging recommendations, console setup, delivery management (pacing, budget, spend), analysis, reporting, and billing reconciliation.Analyze web metrics to provide campaign effectiveness reports to clients and recommend optimization to improve performance.Lead conversations with the account team on ways to work faster and smarter, collaborating with Tech Ops Managers on standard process to prevent errors.Collaborate with vendors on behalf when troubleshooting is required on Programmatic and Direct Buying campaigns.Manage the verification process by ensuring publishers are running inventory in safe fraud-free environments and providing optimization recommendations.Stay up-to-date with emerging digital marketing trends, techniques, and technologies to improve campaign performance.Develop and maintain relationships with key stakeholders, including clients, vendors, and internal teams.Major Clients

Creating, optimizing, and scaling of Facebook / Instagram/ Google/ LinkedIn Ads Recommending new strategies based on data and testing for brand better performanceInstalling and managing Facebook pixels, Google Analytics, and Google Search ConsoleCreating custom audiences and lookalike audiencesBuilding out campaign frameworks inside ad accountsWork with the content team to coordinate content as a pre-campaign objective Generate weekly and monthly reportsMajor Clients

Assist in the formulation of strategies to build a lasting digital connection with consumers.Planning and monitoring the digital prospecting and remarketing campaigns on social media.Managing budgets on Facebook ads to drive strong return on investment.Measure performance of digital marketing efforts using a Google Analytics and Facebook pixel.Email marketing using MailChimp.Generate performance report using google studio.Major Clients

Lead generation by using sales navigator and facebook ads.Promoting services and content over social media.Interacting with customers and dealing with customer’s inquiries on Tawk to live chatDeveloping new social media strategies and campaigns.Keeping track of data and analyzing the performance of social media campaigns.SMS and Email marketing

Performed market analysis and research on competition Prepared promotional presentations Assisted with daily administrative duties Assisted in the new product development Analyzed of packaging change

Developed digital marketing staff by providing information, and growth opportunities.Planned and executed email, social media and display advertising campaigns.Assisted in creating written, video, and image content for marketing channels.