Shaheer Rizvi, Phd Email & Phone Number

Toronto, Ontario, Canada

- Development of AI and Digital products and processes to improve workflows- Extraction of customer insights for actionable decision making and strategy- Application and development of AI technologies leveraging LLM and Computer Vision with Langchain, Huggingface, and other deep learning models- Streamlining data processes and ML solutions in Azure and AWS- Business development and expansion

Toronto, Ontario, Canada

- Evolving the sales funnel to target B2B clients and improve lead generation. - Working on branding, particularly website UX and marketing communications.- Driving strategic initiatives relating to data science, such as process flows and training.

Winnipeg, Manitoba, Canada

Research:Machine Learning and AIConsumer BehaviorSocial PsychologyLanguage and CommunicationMethodology: Experimental DesignData ScienceMachine Learning- Spearheaded advanced predictive analytics on 100M linguistic data points using machine learning; performing ETL and refining model accuracy to 79% and enhancing content engagement prediction by 50%- Researched, modelled, and analyzed social media analytics (on Meta & Google) with outputs yielding… Show more Research:Machine Learning and AIConsumer BehaviorSocial PsychologyLanguage and CommunicationMethodology: Experimental DesignData ScienceMachine Learning- Spearheaded advanced predictive analytics on 100M linguistic data points using machine learning; performing ETL and refining model accuracy to 79% and enhancing content engagement prediction by 50%- Researched, modelled, and analyzed social media analytics (on Meta & Google) with outputs yielding 35% reduction in costs and boosting reach by 2x while optimizing lifetime value and channel allocation- Led 3 projects examining language-focused ad campaign influence using supervised machine learning, increasing consumer persuasion by 33% and call to actions responses by 25%- Designed and finetuned LLM Chatbot Agent leveraging PyTorch, Tensorflow, and Keras to deploy self-supervised learning, to enhance customer service satisfaction by 25%Teaching:Digital MarketingFundamentals of MarketingIntroduction to Business 1Introduction to Business 2 Show less

- Working on digital marketing efforts using using both web and mobile marketing, specifically pop-up, banner, and interstitial ads to enhance brand awareness. - Applying data-driven frameworks to enhance brand value and drive strategic initiatives targeting customer expansion and product portfolio and design.

Working with COO on operations and digital marketing to optimize:- Product delivery- Territorial distribution- Brand reach and awareness- Customer relationship management

Edmonton, Alberta, Canada

Research:Consumer BehaviorSocial PsychologyLanguage and CommunicationMethodology: Experimental DesignData ScienceMachine Learning- Led 2 cross-functional teams, analyzing consumer online engagement, yielding 33% increase in persuasion metrics- Designed a machine learning algorithm; with 4 models that required curating 3 datasets with 100M+ data points to evaluate the effectiveness of marketing tools and predictive analytics on sales across 7 product… Show more Research:Consumer BehaviorSocial PsychologyLanguage and CommunicationMethodology: Experimental DesignData ScienceMachine Learning- Led 2 cross-functional teams, analyzing consumer online engagement, yielding 33% increase in persuasion metrics- Designed a machine learning algorithm; with 4 models that required curating 3 datasets with 100M+ data points to evaluate the effectiveness of marketing tools and predictive analytics on sales across 7 product categories- Pioneered marketing focused data science projects relying on querying, aggregation, analysis, and visualization of complex datasets to generate consumer segmentation models and streamline customer journeys- Constructed 40+ studies and models leveraging experimental methods and data analytics to collect, analyze, and report how brand storytelling and narratives favorably impact product adoption with 95% confidence intervalsTeachingIntroduction to Marketing 301 (Fall 2018)Introduction to Marketing 301 (Winter 2020) Show less

Lahore, Punjab, Pakistan

Conducting research in consumer culture theory and consumer behavior, primarily in the areas of identity and subcultures.

Doctor Of Philosophy - Phd, Marketing (Focus: Data Science)

Activities and Societies: Member of PhD policy Committee (2019-2021) President of the Business Doctoral Association (2019-2020) Chair.

Bachelor Of Science - Bs, Accounting And Finance, Gpa - 3.87 (Graduation With High Distinction)

Activities and Societies: LUMS Community Service Society Sports At LUMS (Boxing)