- Expanding services to help brands navigate the Influencer Marketing ecosystem with end-to-end solutions from curating to delivering content - Signing-up creative talent (actors, creators, script writers, composers, producers, lyricists) - Pitching scripts to to OTT platforms (Netflix, Zee5, Jio Studios, Eros International, Voot) and packaging shows- Build Music Solutions division to offer end-to-end music production, licensing & synchronization opportunities to brands- Continue to make dents in the Indian Music by discovering new talent and striking deals with labels & streaming platforms. Advise & Development of artists via distribution, social media management, content strategies & collaborations - Enabling multi-track license deals with leading music labels like Sony Music, Times Music for talent- Doscovered & Launched new talent in Music

- Key deals include Kartik Aryan for Bombay Shaving Company, Jacqueline Fernandes for Colorbar Cosmetics, Disha Patani for Aurelia (TCNS Clothing), Neha Dhupia for Lifecell. Also developed and delivered campaigns for clients like Foodpanda, Reebok, Eatigo, Tata Sky, Havell's, Marico, VLCC among others- Ideating IP concepts for clients like Marico, Uber, Ola Foods, Sony Music to increase brand awareness and affinity- Started creative talent pool to cast & pitch to OTT Networks at script stage - Adopting an entrepreneurial mindset to manage key business areas like Legal, Financial part from core duties of Sales & Talent Management- Structured and monitored Sales team and activities; target setting, rationalizing and monitoring status by creating easy to follow processes using technology tools and CRM

- Discovered & launched music talent like Qaran Mehta (Tareefan – Veere Di Wedding), Sur (Winner – Sterling Reserve Music Project), Bharat Goel (Multi-award nominee Producer & Composer). - Connect with Artist fraternity to offer representation services- Built connect with leading labels & streaming apps to create content partnerships. Well connected with Major labels like Sony Music India, Times Music, Universal Music, Tips Music and Streaming Partners like Bytedance, Jio Saavn, Apple Music etc- Signed multi-track deals for composers & producers - Expand content partnership network International Acts [Inner Circle, JazzyB+Snoop Dogg]- Canvas Talent (http://www.canvastalent.com) – Canvas Talent creates Music IPs like Farhan Live, Ayushman Bhava & Shankar Mahadevan’s My Country My Music and also RadioCity GigCity. Established network of brands & agencies and nurture for future business. Create fresh IPs independently & as AFP model- Turnkey Music & Publishing Pvt. Ltd. - Turnkey Music & Publishing creates IP, syndicates music to publishers and manages performing talentBrands & Talent - Develop and execute plans to build brand impressions with every campaign & activity- Clients include the likes of Aditya Birla Finance, Motilal Oswal, One97 Communications, Zee Live, Zee Music, Sony Music India, HTTPOOL, Anil Kapoor Film Company (AKFC), DIVO, South Australian Tourism Development Board, Federation of Quebec Maple Syrup Producers among others.

- Established & Managed Talent Management division - Sourcing talent from Films & Television for Brands & Event Companies

Globosport Digital is the Digital division of Globosport India Pvt. Ltd.; India's leading Sports, Media & Entertainment agency. - Devising the strategy and implementation of probably the country's first and biggest celebrity IP acquisition and implementation- Ensuring business roadmap targets- Identifying and hiring of domain experts- Building mobile and internet entertainment properties based on celebrity properties- Building and guiding the team to achieve business objectives- Strengthening entertainment, telecom and digital service partner networks- Guiding creative inputs on content creation and aligning with the right partners- Continuing relationship building with celebrities to ensure timely content delivery- Management of business aspects like finance, forecasting, monitoring of HR policies and motivating the team to reach business goals- Strategic alliances with UTV Interactive (http://www.utvgroup.com/interactive.html) & Bubblemotion (www.bubblemotion.com)

A Joint Venture between Globosport India Pvt. Ltd. and Ocher Studios (Chennai).- As head of the business, overall responsibility of establishing Encore Entertainment as the preferred partner for South Entertainment based solutions- Encore Entertainment operates within all aspects of South Indian Entertainment and taps at all possible brand and talent integration opportunities; brand strategy and consultation on entertainment properties- Acquisition new talent across all 4 Southern states- Developed key relations with Southern talent and film production houses - Contract negotiations for representation, endorsement deals etc- Ideation and production TV & Live Entertainment properties - Identify and cultivate new revenue streams- Create Digital properties and extend the partnership with UTV Interactive to tap the South Indian Entertainment market- Forge alliances to expand the company network- Team building and guidance

Globosport Digital is the Digital division of Globosport India Pvt. Ltd.; India's leading Sports, Media & Entertainment agency. - Part of the founding team at Globosport Digital Pvt. Ltd.- Preparing the business plan and long term strategy - Preparing the investment plan and forecasting for the business from ground up- Monitoring of legal framework requirements and working with the legal team to draft contracts- Partner and vendor selection, market research, negotiations with mobile operators, celebrities. - Communicating vision to internal stake holders and venture capitalists. - Acquired some of the best names in Indian Sports & Entertainment; involved in direct and indirect negotiations for acquiring the digital IPR for names like Ranbir Kapoor, Rahul Bose, Lara Dutta, Sachin Tendulkar, Gautam Gambhir, Neha Dhupia, Neetu Chandra etc.- Liaising with the interbal team to communicate the long term business vision and implementation procedures- Forging alliances with leading telecom oprators, content creators, gaming companies (EA Gaming, Jump, Zapak) - Forging alliances with leading merchandising entities Myntra to extend the IP value of celebrities

EMI Music is one of the world's leading music companies (one of the Big 4 along with Universal Music Group, Sony Music Entertainment and Warner Music Group). Home to artists like The Beatles, Pink Floyd, Scorpions, Robbie Williams, Pt. Ravi Shankar, Shaan & Shubha Mudgal among others.- Offered additional responsibility as Marketing Manager, actively involved in every aspect of Music marketing from frontline, strategic and corporate marketing to digital business development.- Entrusted with monitoring of special projects within the company, primary responsibilities included setting up of systems and procedures, budgetary controls and formalisation of the Marketng Plans- Liaising with Finance, Legal and Operations to ensure regular smooth rollout of music based projects- Assisting the Head of Marketing function with the annual Budget exercise and recurring Forecast exercise- As part of the core team delivering targets for corporate marketing, actively involved in pitching repertoire for branding opportunities- Managed delivery of corporate marketing projects. These projects are typically high value/high unit handling, require intensive number cost benefit analysis, logistical planning and negotiation. Spear headed special projects like where the company worked with corporates like GSK, Tata Indicom and ITC Foods in realising their marketing plans- Identified and grew the Synchronization business within the organization. Deal management ranging from negotiations on behalf of client/artist, legal clearance and copyright related issues- Entrusted with developing the Digital business, successfully established pipelines to deliver International & Local repertoire to telecom companies- Attended Regional level seminars & conferences to bring to the responsibility a deep understanding of the business model, market viability, partner relationships and internal processes required to successfully distribute music content to the mobile platform.

EMI Music is one of the world's leading music companies (one of the Big 4 along with Universal Music Group, Sony Music Entertainment and Warner Music Group). Home to artists like The Beatles, Pink Floyd, Scorpions, Robbie Williams, Pt. Ravi Shankar, Shaan & Shubha Mudgal among others.- Successfully completed the Distribution JV with Sony Music India integrating distributed database systems- Worked closely with Finance teams from both the companies to enable technology related solutions- Developed reporting systems for Operations & Logistics, Finance and Regional Finance - Built interfaces using Visual Basic/Access for Financial Reporting and Stock Management - Built interfaces for Regional Operations reports - Built reporting systems that took advantage of AS400 Distribution System implemented in conjunction with Sony Music- Planned, coded and implemented automated Sales upload systems that helped Management submit to Global Sales on a daily basis- Successfully implemented the Global move to Web-enabled systems for the local Indian office; implementation of repertoire management systems and International ordering procedures

EMI Music is one of the world's leading music companies (one of the Big 4 along with Universal Music Group, Sony Music Entertainment and Warner Music Group). Home to artists like The Beatles, Pink Floyd, Scorpions, Robbie Williams, Pt. Ravi Shankar, Shaan & Shubha Mudgal among others.- Working directly in line with South East Asia Technology hub to implement Technological, Communications and Financial Business Support Systems- Developed budgeting systems and control procedures for purchase and forecasting of IT equipment- Developed vendor relationships and functioned as the key negotiator for IT related purchases- As Project Manager, Successfully planned and implemented Platinum (Accounting & Distribution) & Hyperion (Financial) systems in conjunction with Regional IT

Better Communications is a digital reprographics service provider. It's client list includes India's finest advertising agencies like Contract Advertising, Enterprise Nexus, HTA and also other corporate bodies like STAR TV, Philips, CIDCO etc. - Dual roles of Technology implementation and Operations Management- Actively involved in various aspects of the business. Operations Management- Direct responsibility of 10 repro-graphics executives- Gained valuable managerial experience while handling Operations, a core function of the organization- Direct interaction with clients like Contract Advertising, Baron Electronics, Advertising Avenues, Philips, L'Oreal etc.- Part of team designated to acquire new businessTechnical - Managing digital workflow - Successfully connected satellite studios which worked out of client premises. - Hybrid Netware 4.11/Windows NT 4.0 Server/AIX Unix Environment - Gained invaluable managerial experience and an insight into the print and advertising industry - FMS set-up of satellite studios at client premises. These studios were then linked over dial-up lines to the Better Communications HO to facilitate data transfer and workflow

Contract Advertising, a part of the world-wide J Walter Thompson Group.Corporate Training- Trained workforce spread across designations- Assisted with establishing work flow documentation and document standardizationAwarded with executing the Year 2000 Compliance Project.- Created reporting structures for Management- Prepared communications to HO and branch offices- Prepared testing methodology, inventory tables and data collection flow-Trained staff on inventory and data collection methods- Tested systems and tabulated reports- Coordinated testing of telecommunication systems across the country

Air India is the India's national flag carrier Corporate Training - Conducted IT related training at the Operations Department (Old Airport Complex), Santa Cruz, Mumbai - Designing of the training material, user progress monitoring - User evaluation and guidance