As Head of Business for Kiddoz, I leverage my experience and insights to drive our mission towards exponential growth and market leadership:- Strategic Growth Oversight: I am at the helm of setting and achieving critical performance, sustainability, and growth KPIs, directing Kiddoz towards our target valuation in anticipation of our IPO.- Innovative Marketplace Development: Guide the evolution of Kiddoz, scaling our e-marketplace platform within the Baby and Kids category to cement our position as a market leader.- Product Management Excellence: Lead product management from MVP to full-scale deployment, significantly reducing time to market and establishing a foundation for sustained revenue generation.- Marketing and Sales Acceleration: Architect transformative marketing strategies that have consistently delivered outstanding ROAS, enabling robust customer acquisition efficiencies and facilitating our global market expansion.- Financial Stewardship: Manage financial operations with an astute focus on cash flow and profitability, steering the company through strategic financial planning and rigorous analysis.- Team Leadership and Talent Development: Direct a dedicated team with a strategic approach to recruitment and mentorship, fostering a culture of innovation and excellence.- Visionary Planning: Develop a forward-looking business strategy and product roadmap that align with our ambitious valuation goals and pave the way for Kiddoz's long-term success.- Cross-Functional Synergy: Champion collaboration across finance, IT, legal, and HR departments, ensuring that our business strategies are executed with precision and aligned with our overarching goals.We are crafting a legacy of innovation and growth, with a focus on driving Kiddoz to become the benchmark for excellence in the e-commerce sector.

At Kiddoz, I've steered growth, enhanced customer experiences, and achieved financial goals in a startup environment:- Growth Leadership: Catalyzed a 47% increase in web traffic and a 201% rise in unique orders, resulting in a GMV that outpaced our target by 13%.- Customer Experience and Engagement: Revamped the UX to provide a seamless shopping experience, contributing to doubling new customer acquisitions and boosting returning customers while achieving a Net Promoter Score of 71, by the end of 2023.- Financial Stewardship: Managed to exceed profit targets by enhancing the gross profit margin and significantly cutting operational costs, affirming our prudent financial management.- Technical Projects: Effectively managed the transition from basic Alicloud hosting to a more robust & scalable AWS architecture, reducing costs and improving security. Additionally, oversaw a complex Magento platform upgrade, meeting strategic targets and maintaining operational continuity.

- Conversion Rate Growth: Devised online marketing strategies by analyzing data trends leading to a conversion rate boost, directly impacting revenue growth.- Marketing Campaigns: Launched high-ROI campaigns, contributing to a substantial increase in monthly web traffic. Our independence day campaign resulted in a mind-boggling 115x ROAS- UX Initiatives: Improved user experience by introducing gamification on the platform, decreasing customer churn and elevating customer engagement.

• Overhauled the overall sales operational system by appointing sales reps regionally which resulted in 70% sales growth in 2020 despite the pandemic crippling the economy.• Converted an outdated 35-year-old credit-based sales system to a smoothly operating cash-based sales system within a year.• Re-vamped product line-up with strategic focus on turn-over and profit generating products based on data-driven analysis and current market trends. • Introduced innovative & cost-effective storage solutions that enhanced operational efficiency by 400%. • Developed a system that prevent overstock of goods and ensured that they were disposed of at maximum profit. • Developed a PSI management system to ensure efficient stock holding. • Strategically recruited management staff to smoothly overlook operations while minimizing damage and providing efficient reports.

T.J. CELLULAR NETWORKS • KABABISH RESTAURANT • HALAL MEAT MARKET & GROCERY New York, USA - Successfully consulted for the above companies for 18 months• Introduced Social Media Marketing Campaigns.• Successfully set up distribution networks and sales channels.• Redesigned data management systems for debt control.• Designed promotional campaigns that successfully increased sales.• Designed promotional campaigns for Black Friday, Thanksgiving & Christmas.• Revamped websites and other promotional material to keep products relevant.• Trained staff to use basic software programs such as MS Excel for efficiency

- Analysed existing limitations of managing 150+ field staff & developed a globally accepted Standard Operations Policy for Field Force Management.- Developed a sales incentive scheme for staff designed to increase sales by 200% and further within only 2 months of implementation generating high ROI.- Implemented sales tracking systems to monitor primary & secondary sales for WOD of 3,000+ outlets island-wide and provide valuable sellout insights to top management.- Spearheaded the creation of an internal team to efficiently improve branding and infrastructure development in retail.

- Increased team sales fro LKR 26.6 Million to LKR 88 Million within first year on the job, surpassing set sales target and breaking sales records.- Created a highly efficient and motivated sales team by implementing sales planning, forecasting & pipe-lining process.- Conducted effective class-room & field training for in-house & business partner staff to increase productivity & product knowledge ensuring high ROI

- Designed, developed and maintained learning and development program for employees while liaising with Global trainers to ensure Global standards were met. - Worked collaboratively with top management professionals to identify weaknesses & determine training requirements of personnel.- Developed & executed regular team building exercises to reduce attrition rate, build understanding, team-spirit and trust among staff.

- Organized and consolidated global price lists for one of the largest FMCG companies in the World; to enable associates to offer timely and correct information.- Implemented a systematic customer resolution process for multiple services.- Created and led a new customer service centre for one of the World’s largest consumer electronics companies and acted as the contact point between internal and external project stakeholders.- Created and led Bellvantage's first international sales project team to achieve results beyond the client's expectations.

- Managed multiple processes for clients from varying industries.- Coached teams to retain valuable clients' customers using sales tactics.- Developed competitive ranking and rewards systems to motivate staff.- Revamped under-performing services to exceed client targets.