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Passionate about forging connections between brands and their audiences, I bring over 12 years of experience in marketing and strategy, with a keen focus on the FinTech and Blockchain sectors. My career journey spans from co-founding startups to leading marketing efforts in public companies, where I've had the privilege of driving growth, optimizing operational efficiencies, and leading teams towards achieving exceptional results.My approach to marketing is holistic and data-driven, emphasising the importance of understanding the narrative behind numbers and trends. This methodology has empowered me to successfully reduce marketing spend by 50% while simultaneously increasing lead generation by tenfold, among other achievements.Beyond the numbers, my commitment to fostering community engagement and celebrating cultural diversity has led to the creation of global offline communities and the successful coordination of large-scale events. These experiences have not only enriched my professional journey but have also highlighted the value of inclusivity and global perspective in every strategy.As a continuous learner, I am always exploring new technologies and methodologies to stay ahead of the curve, whether that’s in digital marketing channels, customer experience innovations, or the ever-evolving world of Web3. My goal is to not just anticipate the future of marketing but to actively shape it.I'm eager to connect with like-minded professionals, thought leaders, and organizations looking to make a profound impact through marketing. Whether you're interested in discussing industry trends, exploring potential collaborations, or simply connecting, feel free to reach out.
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MarketingNovatti Group (Asx:Nov) Nov 2020 - Sep 2023Melbourne, Victoria, AuNovatti Group (ASX:NOV) is a leader in the digital payments industry, managing a diverse portfolio of brands that serve various stakeholders in both B2B and B2B2C spaces. Our innovative solutions and cutting-edge technologies empower businesses to streamline payment processes, enhance customer experiences, and drive growth.As the Head of Marketing at Novatti Group, I lead a dynamic marketing team to shape the strategic direction of our diverse brand portfolio. My role involves developing and executing comprehensive marketing strategies that align with our business objectives and resonate with our varied audience.Key Responsibilities:-Strategic Leadership: Developed and implemented holistic marketing strategies supporting the growth and market positioning of Novatti Group's brands, ensuring alignment with overall business objectives.-Brand Management: Oversaw the development and management of brand identities, driving brand awareness and recognition within B2B and B2B2C spaces.-Campaign Development: Led the creation and execution of innovative marketing campaigns, utilising a mix of digital, traditional, and experiential tactics to engage target audiences, generate leads, and drive sales.-Market Research & Analysis: Conducted thorough market research to identify trends, opportunities, and competitive landscape, using insights to inform marketing strategies and drive data-driven decision-making.-Team Leadership & Development: Managed, mentored, and inspired a high-performing marketing team, fostering a collaborative and innovative work environment.-Stakeholder Engagement: Worked closely with internal and external stakeholders, including sales, product development, and executive leadership, to ensure cohesive and effective marketing efforts.-Performance Measurement: Established and tracked key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, providing regular reports and insights to senior management. -
Marketing DirectorNekhbit Sep 2019 - Jun 2021Nekhbit is your one-stop-shop for launching and validating the market for new products. We work closely with your team to ensure the product's vision and "why" are understood both internally and externally. By leveraging market-proven tactics, we can efficiently and quickly soft launch a product into a specific region. Following the successful pilot, we work with established agencies and your overall marketing strategy to scale the product and operations. You can rely on us for any of the following marketing responsibilities: -Ghostwriting, copywriting and content creation -Industry or niche specific landing pages -Graphic design and marketing collateral -Facebook and social advertising -Paid search -Marketing consultancy and strategy -
Interim CmoEtcetera Group Jan 2020 - Jul 2020Decentralized Consumer Ecosystem -
Global Marketing Manager#Decent Oct 2018 - Sep 2019Piešťany, SkFounded in 2015, DECENT is a non-profit foundation that has developed an open-source blockchain platform, DCore. Cooperating closely with top investment funds and incubators, DECENT is dedicated to building the ecosystem upon its proprietary blockchain technology to help developers and businesses adapt to a decentralized future.About DCoreLaunched in 2017, DCore is a stable, customizable and cost-efficient open-source blockchain platform you can easily build on. As the world’s first blockchain dedicated to digital content, media and entertainment, DCore provides user-friendly SDKs to empower dApp developers and businesses in the decentralized network.Responsibilities (working with a team of 11 FTE):- Manage marketing efforts and coordinate inter-department communication- Coordinate PR campaigns and maintain relationships with media outlets- Manage project/subsidiaries communication- Generation and targeting of new leads- Create business development and marketing collateral- Confirm and coordinate own and industry events- Manage and track Budget- Maintain co-marketing with clientele, partners & JVs- Nurture leads via campaigns and EDMs- Grow and manage community, social media and mailing lists- Coordinate external agencies- Marketing strategy and execution for the Group- Manage DECENT website, SEO and all outgoing content- Coordinate media contacts and establish new relationships- Release press releases and collate relevant outreach contacts- Evaluate Advertising opportunities- Research and apply for potential awards- Position CEO as a thought leader- Publish guest articles and outreach campaigns- Monitor all relevant mentions and outreaches- Coordinate external agencies- Research and assess relevant influencers -
Head Of Business DevelopmentAtn.Io Oct 2017 - Oct 2018Singapore, SgATN is a decentralised AI marketplace where developers, technology suppliers and buyers come together to collaborate.Marketing:– Develop overall marketing strategy, plans and budgets– Research & propose relevant events to exhibit or attend– Organise ATN events in Singapore & Hong Kong– Establish ATN community in Singapore, Hong Kong, Thailand & Shanghai– Restructure & re-position Atmatrix offerings & website– Manage & storyboard animated & live promotional videos– Present at numerous conferences, panels & meetups– Set up various efficiency tools & ensure data is maintained– Draft & propose public relations governance policy– Engage & moderate Telegram, wechat groups– Liaise with marketing/blockchain agencies– Propose bounty/airdrop program conditions– Draft, review & publish blog posts & weekly reports– Propose testnet & mainnet launch campaigns– Draft, design & publish ATN & Atmatrix presentationsBusiness Development– Propose overall sales plan & strategy– Train staff on effective sales tactics– Research potential AI suppliers– Cold contact potential AI suppliers– Network at local relevant blockchain or AI events– Establish & maintain Hubspot CRM– Draft & publish healthcare case studyProduct Management– Research unique token economies– Fine-tune existing ATN token economy– Propose dual-token economy & tactics– Educate team on major drivers of token price– Train staff on token economies & role in the blockchain ecosystem– Simplify technical messaging & storyPartnerships– Propose overall partnerships plan & strategy– Research top Blockchain projects– Cold contact relevant projects– Negotiate commercially with major potential partnersMisc.– Propose Singapore office setup & budget– Research listing requirements for crypto exchanges– Research ICO platforms & ICO tools– Nurture a good office work culture & overall engagement within the team– Present to potential investors in China -
Marketing ManagerNovatti Group (Asx:Nov) Aug 2015 - Jun 2017Melbourne, Victoria, AuNovatti (ASX: NOV), an Australian-based company, is an award-winning global software technology and payment services provider. Both through technology and services, Novatti helps developing economies, corporations and consumers digitize cash transactions. Novatti’s robust and efficient software solutions include solutions for Consumer Digital Wallet, Electronic Top-Up, Mobile Money, Bill Payments, Remittance Services, and Voucher Management Systems. Novatti’s transaction processing services include Flexepin, an open-loop cash voucher service, and TransferBridge, a wholesale global remittance network.Responsibilities: – Review and manage inbound leads– Manage social media for Novatti Group– Create marketing calendar– Create, manage and deploy Electronic Direct Mailers (EDMs) campaigns– Manage Novatti Group websites– Maintain, automate and update Novatti Group CRMs– Review Analytics and make recommendations– Optimise digital advertising and SEO/SEM– Coordinate events planning and project management, industry awards, and other PR activities.– Create and publish blog posts, white papers and industry reports– Create and design sales presentations, brochures, videos and other marketing collateral– Manage Public Relations and liaise with PR agency– Draft, design and review Novatti Group ASX documentation – Propose and track marketing budgets– Propose overall marketing strategy– Build a team to deliver and help execute marketing strategy– General internal and external reporting -
Lead Management And Marketing OfficerNovatti Group (Asx:Nov) Jun 2015 - Aug 2015Melbourne, Victoria, Au -
Marketing ManagerChina Payments – Alipay, Wechat Pay, Jd Pay, Baidu Wallet Dec 2016 - May 2017Melbourne, Victoria, AuPayment aggregator of Chinese payment methods into Australia.A subsidiary of the Novatti Group (ASX:NOV) -
Marketing ManagerFlexepin Jul 2015 - May 2017Melbourne, Victoria, AuAn physical cash voucher that can be used for online payments such as e-commerce or cryptocurrency.A subsidiary of the Novatti Group (ASX:NOV) -
Ceo & FounderFood Lookout Aug 2014 - Apr 2015 -
Coo & Co-FounderParrot Analytics Jun 2011 - Feb 2014Beverly Hills, California, UsChanging the paradigm of consumer behavior analysis by providing stakeholders in digital content industries with unprecedented market insight and competitive intelligence.Parrot Analytics provides real-time global digital consumption analytics and actionable recommendations; connecting creators with consumers. -
Website QaAllteams Jun 2012 - Jun 2013Auckland, Nz -
General Manager / Head ItCountry Medical Clinic Jul 2008 - Dec 2012Family Medical Clinic -
Sme ConsultantDatacom Sep 2011 - Jan 2012Auckland, Auckland, Nz -
Shift ManagerRestaurant Brands Ltd Nov 2006 - Apr 2010Nz
Adel Shahin Skills
Adel Shahin Education Details
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The University Of AucklandAccounting And Information Management -
Google AcademyMobile App Analytics -
SeeklearningMicrosoft Office
Frequently Asked Questions about Adel Shahin
What is Adel Shahin's role at the current company?
Adel Shahin's current role is Marketing / Adviser / OffChain / FinTech / Blockchain / Staying uncomfortable.
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What is Adel Shahin's direct phone number?
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What schools did Adel Shahin attend?
Adel Shahin attended The University Of Auckland, Google Academy, Seeklearning.
What are some of Adel Shahin's interests?
Adel Shahin has interest in Education, Arts And Culture.
What skills is Adel Shahin known for?
Adel Shahin has skills like Business Strategy, Business Analysis, Team Leadership, Start Ups, Analytics, Change Management, Business Planning, Entrepreneurship, Business Process Improvement, Strategy, Management Consulting, Business Intelligence.
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