With over 18 years of experience, Kanchi is a seasoned and dynamic Growth and Marketing professional, currently pursuing a Post Graduate Certificate in Digital Marketing and Growth from IIM Visakhapatnam. She has proven expertise in driving profitability and brand expansion through innovative strategies and data-driven insights. Skilled in market analysis, lead generation campaigns, and developing proprietary intellectual properties, resulting in increased revenue and enhanced brand visibility. She is adept at creating impactful digital and social content strategies, fostering influential professional communities and significantly improving engagement metrics.Currently, She leads the marketing content, strategy and alliances for CXO Digital Pulse and StrategINK Solutions, a global provider of integrated marketing services and bespoke research. She oversees market analyses, product and service lines, and customer and employee experience.Kanchi is also responsible for driving growth and innovation in the APAC and EMEA regions, as part of the company's geo-expansion goals. She leverages her expertise in emerging technologies such as AI, data analytics, RPA, AR/VR, cybersecurity, and business resilience to create content-rich virtual and physical events, account-based marketing campaigns, and sales trainings. Before joining StrategINK, she has conceptualized, produced and executed international conferences with leading media houses and event managers in the EMEA region, covering projects in the technology and services domains. Outside of work, she is an intrepid traveller and an avid reader.