For two decades, I have immersed myself in strategic product planning, covering every facet from design and merchandising to production, licensing, marketing, and e-commerce. My experience includes working with some of the world’s most prestigious companies and campaigns. I have created multiple apparel collections for Vogue and the CFDA, collaborating with over 50 top fashion houses including DVF, Marc Jacobs, Celine, Prada, and Versace. Additionally, I served as the Director of Merchandising for President Obama’s re-election campaign and as a product manager at Warner Music Group, where I pioneered the merchandise-licensing program.Shahla Karimi Jewelry, now a blossoming team of 11 diverse women, was launched in 2014. The brand distills beauty from the ordinary, blending duality with a sense of nostalgia, and draws inspiration from art and architecture of past eras. The brand has graced the hands and ears of Taylor Swift, Hailey Bieber, Reese Witherspoon, Kacey Musgraves, Gigi Hadid, and Carrie Underwood. It has also been featured in leading publications, including Vogue, W, Architectural Digest, Harper’s Bazaar, Cosmopolitan, InStyle, National Jeweler, Forbes, WWD, Brides, and JCK Magazine.