• Directed the social and design department, achieving higher ROI through increased organic traffic and implementing LinkedIn Influencer Marketing strategies for a Q-commerce brand.• Oversaw media buying for clients and executed customized B2B marketing campaigns to drivetargeted audience engagement.• Developed and managed comprehensive media strategies, encompassing digital and physicalidentity, for over 10 startups.• Specialized in providing services for FinTech and SaaS product marketing, ensuring optimalmarket penetration and brand visibility.• Supervised both in-house and external communication channels to maintain effectivestakeholder relationships.• Led pre-launch partnerships and communication plans for scaling 5 startups, contributing tosuccessful market entry and expansion.• Initiated social media strategy and oversaw corporate partnerships, resulting in a revenuepipeline of $75k and fostering sustainable business growth.

• Developed captivating content across diverse marketing channels such as social media, blogs,and websites to drive engagement and brand awareness.• Worked closely with clients and cross-functional teams to ascertain brand objectives, ensuringthe delivery of content aligned with overarching marketing strategies.• Conducted comprehensive research on industry trends, target demographics, and competitorlandscapes to inform the development of impactful content strategies.• Utilized data analysis tools to monitor and evaluate the effectiveness of content campaigns,providing actionable insights for optimization and enhancement.

• Partnered with the marketing team to acquire hands-on experience and insights into marketingprocedures.• Supported decision-making processes by aiding in market research and analyzing customerfeedback.• Played a key role in crafting social media content to enhance brand visibility and drive audienceengagement.

• Collaborated within the Programming department, focusing on the "News Feed" programhosted by Murtaza Dar.• Generated discussion points and curated content for the show.• Provided assistance in the operational tasks of the PCR room, ensuring the smooth execution ofthe show.• Contributed to the production efforts of the program in the capacity of an intern.

• Achieved consistent surpassing of sales targets by proficiently promoting and selling US-basedinsurance products.• Delivered exceptional customer service by promptly addressing inquiries and resolving issues.• Improved sales strategies and cultivated a collaborative work environment to foster positiveoutcomes.

• Conducted market research and competitive analysis to inform strategic decision-making.• Supported the implementation of digital marketing campaigns.• Collaborated with cross-functional teams to execute successful marketing initiatives.• Assisted in data analysis and report generation to facilitate informed marketing strategies.