Ongoing campaign optimizations; including ad, landing page testing and, execution and analysis of A/B testsDevelop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaignsLead creation of programs and testing/optimizing using our marketing automation platformDesigns and drive ongoing multi-channel and multi-touch inbound marketing and lead nurturing campaigns that feed the funnelForecasting, measuring, and analyzing the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goalsWork with the cross-functional marketing team to design, launch, and optimize digital marketing campaigns (including PPC, social, email, and events)Collaborate with cross-functional teams, including Marketing Operations, Business Development, Channel Marketing, Regional Sales and Cloud Overlay sales teams

Responsible for securing strong feedback loops and providing regional perspective into global campaign development – including digital paid prioritiesFollow-up and manage performance targets & KPIsExecute relevant marketing and communications campaigns in the regionsManage day-to-day activities of pre-defined global campaigns (e.g. project mgmt, performance evaluation, budgeting), working with a global virtual team to drive execution against planDevelop integrated activation plans for global and regional campaigns at the regional level, handshaking fully with local stakeholdersCollaborate with Demand operations and Sales to manage the regional leads funnelDrive continuous evaluation of campaigns effectiveness to identify improvement areas and KPI & target fulfillment