Key Responsibilities:Search Engine Optimization (SEO):-Conduct keyword research to identify valuable search terms and phrases.-Optimize on-page elements including meta tags, headers, URLs, and content.-Develop and implement link-building strategies to enhance domain authority.-Perform technical SEO audits and implement recommendations for site improvements.-Monitor and report on SEO performance metrics using tools like Google Analytics and SEMrush.Data Analysis:-Analyze web traffic and user behavior data to identify trends and insights.-Utilize data visualization tools to present findings and make data-driven recommendations.-Track and report on key performance indicators (KPIs) for SEO campaigns.-Conduct competitor analysis to benchmark performance and identify opportunities.Skills and Tools:-Proficient in SEO tools such as Google Search Console, Ahrefs, Moz, and Screaming Frog.-Experienced with web analytics platforms like Google Analytics and Adobe Analytics.-Strong analytical skills with proficiency in data visualization tools such as Power BI.-Familiar with HTML, CSS, and basic JavaScript for technical SEO.-Ability to work collaboratively with cross-functional teams including marketing, content, and development.

-Monitoring and reporting on search trends and SEO performance-Staying up to date with new SEO, social media, and digital marketing industry trends, tools, and practices, which are constantly changing-Tracking metrics such as organic traffic, conversion rates and time spent on page-Performing competitor analysis to identify content gaps and areas for improvement in website design-Research and gather information on the assigned topic or subject matter.-Write high-quality, engaging, and informative content, which can include articles, blog posts, website copy & product descriptions.-Create content that aligns with the overall marketing and branding goals.

-Work to develop SEO friendly site architectures, content management, and other technical requirements-Lead keyword/phrase research, content optimization, and link development-Research and gather information on the assigned topic or subject matter.-Write high-quality, engaging, and informative content, which can include articles, blog posts, website copy & product descriptions.-Create content that aligns with the overall marketing and branding goals.-Assist competitive benchmarking, analysis, and monitoring-Create and distribute SEO reports and analysis that measure the effectiveness of SEO activities across the business-Assist relevant teams with SEO requirement for activities such as site redesigns

• Develop and manage digital marketing campaigns.• Manage organization’s website.• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram etc.• Track the website traffic flow and provide internal reports regularly.• Work on SEO of the website pages.• Develop, implement, and manage marketing campaigns that promote the products and services of a company.• Enhance brand awareness in the digital space.• Drive website traffic and acquire leads.• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns.• E-mail marketing, social media, and display & search advertising using web analytics tools.• Compile performances report using Google Analytics program.• Keep attention to the updates of Google’s Algorithm.• Contribute to the company’s blog for on-page and off-page optimization.• Conduct keyword research according to the latest keyword research strategies.

• Design and Execute Roadmaps• Budget Effectively• Supervise all activities and product development• Developing PPC Strategy/Marketing Plans• Team Management and Progress Monitoring• Quality Control and Assurance