1) Crafted a comprehensive growth strategy and end-to-end marketing plan for Flash By Shadowfax App (Pick-up Drop Service), focusing on new customer acquisition in the D2C sector 2) Led a successful Winback project that boosted user participation on the platform by leveraging data analysis and user segmentation to craft targeted campaigns 3) Designed and executed a highly effective referral program for the user community, increasing engagement and incentivizing referrals with bonus… Show more 1) Crafted a comprehensive growth strategy and end-to-end marketing plan for Flash By Shadowfax App (Pick-up Drop Service), focusing on new customer acquisition in the D2C sector 2) Led a successful Winback project that boosted user participation on the platform by leveraging data analysis and user segmentation to craft targeted campaigns 3) Designed and executed a highly effective referral program for the user community, increasing engagement and incentivizing referrals with bonus rewards 4) Managed the popular Superkings loyalty program for users by developing enticing incentive programs to drive ongoing engagement and retention 5) Spearheaded In-App marketing efforts by managing all communications within the Shadowfax Rider App 6) Bridged demand-supply gap for key clients like Swiggy, Zomato, BBnow, Licious, Apollo Medicals by impactful weekly and monthly brand communication and Go-to-Marketing strategies to promote existing programs 7) Monitored and analyzed key metrics such as daily active users, delivered orders, and login hours and ensured optimal app performance and user engagement 8) Collaborated with cross-functional teams to enhance the user experience & create compelling content and designs that aligned with brand personality 9) Optimized the customer acquisition from top to bottom-funnel campaigns by successfully implementing automated nudges to drive conversion Show less

 Act as vertical head for consulting events, workshops and the treasury, NMIMS Mumbai Lead the 70-member team, and act as interface between college administration and students

Job Summary -Conduct Brand Research of various prevalent brands in the fashion and apparel sector as a part of conducting competitor analysis for ABFRL. Roles and Responsibilities – Conduct company and brand research to understand the business model of the brands prevalent in the fashion and Apparel sectorConduct business deep dive (Operational, financial, marketing) analysis to understand the threats and opportunities the company has for its competitors

Conducted primary research to analyze consumer behavior towards car rentals during COVID-19 drove awareness for its vehicle sharing program and helped the sales team close bookings

Analyzed the market dynamics and customer requirements to help the business development team in generating leads and onboarding clients for the OOH business vertical

 Devised strategies to serve end consumers and assisted traditional-channel retail partners to boost sales during COVID-19 Developed insights on the positioning of the brand SPACES by analyzing the competitors like Ddécor, Portico, and Trident Evaluated the feasibility of the direct-to-consumer (D2C) model to increase their online presence in the home décor segment Conceptualized go-to-market strategy focusing on brand awareness, customer engagement, and strengthening digital… Show more  Devised strategies to serve end consumers and assisted traditional-channel retail partners to boost sales during COVID-19 Developed insights on the positioning of the brand SPACES by analyzing the competitors like Ddécor, Portico, and Trident Evaluated the feasibility of the direct-to-consumer (D2C) model to increase their online presence in the home décor segment Conceptualized go-to-market strategy focusing on brand awareness, customer engagement, and strengthening digital presence Designed loyalty programs for consumers and retail partners, and identified purchase triggers in the traditional and modern trade Show less

Conducted research on e-dairy market trends, analyzed preferences of 60 consumers and undertook competitor benchmarking to create recommendations for leveraging identified service gaps

 Supervised a new product development to accelerate expansion into the sustainable energy market Led a team of 12 people across two production lines and carried out spare and vendor management Reduced time to market by 20% through effective collaboration and streamlining internal processes Minimized operating costs by 15% by reducing the on-hand inventory and optimizing procurement Reduced scrap from 9.6% to 3% and increased the scrap recovery rate by 30%  Reduced idle… Show more  Supervised a new product development to accelerate expansion into the sustainable energy market Led a team of 12 people across two production lines and carried out spare and vendor management Reduced time to market by 20% through effective collaboration and streamlining internal processes Minimized operating costs by 15% by reducing the on-hand inventory and optimizing procurement Reduced scrap from 9.6% to 3% and increased the scrap recovery rate by 30%  Reduced idle time by 10% and maximized the team’s productivity by optimizing workflow Show less