I lead MilKar.com, Pakistan’s largest community service platform. Our focus is on advancing climate action, public health, mental health, and women empowerment. By aligning with the United Nations Sustainable Development Goals (SDGs), we drive meaningful change across the country.Key Accomplishments: • Formed partnerships with 151 NGOs & Foundations, focusing on sustainability, mental health, and women empowerment. • Built alliances with 105 universities, boosting youth engagement and service-learning opportunities.Environmental & Public Health Impact: • Planted 100,000 trees and installed 10,000 bird feeders to support conservation. • Installed 50+ hand water pumps in underserved communities. • Led smog awareness campaigns and distributed 1.5 million masks during COVID-19 for the “Lahore Wear Masks” initiative.Community & Youth Empowerment: • Painted climate messages in schools in Islamabad and Lahore, with plans for nationwide expansion. • Organized events like the Lahore Marathon, Cycling Sundays, and beach cleanups to promote sustainability. • Launched year-round soup kitchens and established a library for an orphanage.Leadership & Recognition: • Managed and mentored 19,428 volunteers and helped launch 10 social enterprises through fellowship programs. • Led a sports-for-development initiative, bringing Ananda College, Sri Lanka, to Pakistan. • Honored with the Commonwealth Innovation Award for creating the highest number of partnerships in Commonwealth countries. • Awarded the P@SHA ICT Award for innovation in community service.Scalability: • MilKar is highly scalable, with potential for regional expansion in the future.

As a passionate advocate for transparent communication and community involvement, I spearheaded public relations and engagement efforts at the Punjab Revenue Authority (PRA). My mission was to create clear, impactful communication that fostered greater understanding and trust between PRA and the public.Key Accomplishments: • Led impactful Tax Day campaigns, significantly increasing public awareness of tax policies and civic responsibilities. • Designed and launched the Senior & Junior Internship Program, providing over X participants with valuable professional experience.Key Responsibilities: • Directed communication strategies that enhanced interaction between PRA and the public, driving increased transparency and trust. • Developed and executed awareness campaigns, helping diverse audiences understand tax policies, contributing to a broader public understanding. • Led press campaigns and managed special events to promote PRA’s initiatives and community interface projects. • Crafted marketing strategies tailored to evolving market trends, improving outreach and engagement. • Shaped PRA’s branding, ensuring all communication materials, ad campaigns, and publications reflected a unified and resonant image. • Built and maintained relationships with media representatives, publishers, and suppliers, optimizing both quality and cost-effectiveness. • Spearheaded PRA’s social media strategy, significantly expanding its reach and digital presence. • Produced communication materials, including documentaries, public service messages, and TV ads, conveying PRA’s mission through compelling storytelling. • Oversaw a diverse range of communication activities, including media engagement, publication development, and event coordination, ensuring PRA’s message resonated with its target audience.

In this role, I managed media relations and public engagement initiatives for the Information & Culture Department, DGPR, driving key public communication efforts and fostering relations with academics, media, and opinion leaders. I was responsible for crafting campaigns that aligned with national priorities and cultural initiatives.Key Accomplishments: • Led the National Action Plan Progress Report, ensuring timely communication of progress to stakeholders. • Organized Pakistan’s Largest Peace Vigil at Minar-e-Pakistan for the APS Memorial, fostering national unity. • Executed the Pur Umeed Pur Aman Punjab initiative, promoting peace and optimism across the province. • Managed the All Punjab Drama & Mime Competition and the Chief Minister Talent Hunt Program, encouraging cultural expression and youth engagement. • Conducted seminars with Ulama and Media Anchors across 9 divisions of Punjab, promoting dialogue and collaboration.Key Responsibilities: • Directed the creative cell of special initiatives for the National Action Plan, supporting publicity and media presence. • Developed and distributed pamphlets and brochures on National Action Plan activities, enhancing public awareness. • Designed and managed media exposure and public information campaigns, tailored to project-specific areas and audiences. • Cultivated relationships with key stakeholders, including academics, media professionals, and intellectuals, to enhance public communication efforts. • Supported and facilitated the implementation of special programs, collaborating closely with leadership to ensure success. • Assisted in website improvements and interactive development for better public engagement. • Evaluated and reported on marketing and communications activities, ensuring alignment with long-term objectives and key performance indicators.

In this role, I was responsible for overseeing student societies, organizing a variety of university events, and supporting admissions marketing. My work focused on fostering student leadership, enhancing campus life, and promoting university programs through events such as TEDx, robotics competitions, and gaming tournaments.Key Accomplishments: • Organized TEDx events, robotics competitions, gaming events, and promoted girls’ participation in leadership activities. • Coordinated major campus initiatives, including the annual sports week, library week, and Mushaira, fostering a vibrant and inclusive campus culture. • Led participation in expos, increasing visibility and engagement with prospective students. • Supported admissions marketing, contributing to an increase in student applications and interest.Key Responsibilities: • Supervised student societies and guided them in organizing successful events and activities, from robotics to cultural festivals. • Managed large-scale events like annual sports week, TEDx, and gaming competitions, enhancing student involvement and leadership. • Encouraged girls’ participation in leadership and campus activities, promoting gender inclusion. • Facilitated communication between student organizations and the Office of Student Affairs, ensuring alignment with university policies. • Participated in expos to promote the university’s programs and student engagement opportunities.