Priya Shah Email & Phone Number

San Mateo, CA, US

Promoted to product marketing leader responsible for driving go-to-market successes for new products. I’m passionate about driving sustainable and scalable revenue streams, growing product awareness and adoption through data-driven analyses, close cross-functional partnerships, and compelling marketing initiatives. Prior Position: Director Product.

Tempe, Arizona, US

• Managed the rhythm of the marketing department to help drive QoQ growth, unlock incremental spend, and manage budget across the direct-to-consumer team globally.
• Consolidated budget insights into one centralized view to provide line of sight into spend and ROI. 5 quarter run rate of managing spend within 2% of assigned quarterly budget. Annual budget > $200M.
• Designed and ran the goal-setting, prioritization, and strategy process. Distilled yearly goals and operationalized quarterly marketing strategy and budget—identified risks/gaps to meet goals— managed gap critical.
• Unlocked 5% additional spend by identifying growth opportunities across channels.
• Counseled VP of Marketing and Marketing Channel Leads on optimized investment allotment (Channels included: Digital Marketing, Offline Marketing, Optimization & Growth Team, International Teams).
• Led Go-To-Market strategy and campaigns for new products through marketing Channels.

Redwood City, California, US

• Led a nimble marketing team to drive growth and build brand awareness for Zūm's services.
• Reduced CPA by 18% and drove DTC rider growth by optimizing spend efficiencies for existing channels and introducing new channels in the mix.
• Restructured driver hiring and onboarding process, activated new acquisition channels and managed multi-touchpoint campaigns (email, in-app and SMS) to reduce CPA by 23%, decreased time-to-first-ride by 19%, and.
• Increased conversion rate by 11% by optimizing Install to sign-up flow and performing multi-variate testing on landing pages.
• Reduced churn by 4% and increased LTV by working with the product + Pricing team and launching "Monthly Plans"
• Increased inbound B2B inquiries by 30% by activating a blend of paid and earned channels (email, Webinars, field/events outreach and LinkedIn ads)

Brisbane, California, US

• Bain Capital company sold to Allstate for $1.4B in 2017
• Led a multi-channel strategy to drive new customer acquisition and retention. Effectively managed multimillion-dollar budget while driving down CPAs for TV, Radio, SEM, Facebook, and Display.
• Built new products and their go-to-market strategies that helped increase customer share of wallet & CLTV while decreasing purchase inertia. Grew initial AOV.
• Revamped email marketing, by redefining, audiences, segments, triggered touch-points, and creating new campaigns. Successfully increased retention (6%) and CLTV.
• Managed the digital funnel experience with an emphasis on visitor conversion and retargeting. A/B tested and optimized the purchase flow leading to increased new-visitor conversion.
• Created and grew the Inbound Phone Sales channel from inception to >30% of total DTC revenue.Collaborated closely with Design, Analytics, Product and Engineering to improve acquisition and conversion experiences.

Brisbane, California, US

• Responsible for managing SquareTrade’s online reputation by driving positive customer engagement and user-generated content.
• Elevated the brand’s reputation by dividing campaigns that drove positive brand goodwill and by proactively managing and deflating customer escalations.
• Mapped and identified key touchpoints across the customer journey. Led to over 50,000 positive reviews across multiple third-party review sites, videos, and photos.
• Created the escalation management process. Mined data from escalation to drive improvement across processes/services. Resulting in escalation reduction by 70%
• Created award-winning PR campaigns by leverage current event news cycles and by creating news through research releases. Managed external PR agency
• Recruited and lead a high impact and high performing team of 9 employees

Brisbane, California, US

• Formulated and led SquareTrade’s Social Media strategy to help increase brand awareness, brand affinity and aid customer acquisition efforts
• Drove incremental revenue by leveraging social ads across various social channels.
• Strategically grew SquareTrade’s community from 10,000 to 230,000 by creating award-winning social programs.
• Created award-winning content series; “The Drop Test” & "The Breakability Score" that helped position
• SquareTrade as an expert in the field of phone damage and garnered over 26MM views on our YouTube channel.
• Leveraged touchpoints across the customer journey to collect social proof and customer stories. Utilized user-generated content to drive partnership goodwill and drive brand credibility.

• Responsible for media monitoring and keeping the team updated on the events surrounding industry trends.
• Managed external PR agency.
• Wrote content for press kit and website.
• Identified key influencers for outreach plans.

New York, NY, US

• Assisted in creating a comprehensive communication plan for their Annual OMG Summit.
• Resulting in increased attendance at the OMG Summit and increased traffic for the summit's live online stream.

Mumbai, Maharashtra, IN

• Consulted and strategized with leading Indian brands on how their brands should use social media to drive their marketing objectives.
• Handled all internal PR and awareness campaign for the agency. Led to placement in top-tier trade publication and in top three business print media.
• Proactively initiated and executed the companies Podcast: CLA Voice. Responsibilities extended from pre-production – content creation - post production and driving listeners.

Mumbai, Maharashtra, IN

• Effectively managed and executed social strategies on behalf of multiple clients in the internet and mobile industries.
• Helped with new business acquisition and pitches.
• Led efforts to market and increase awareness of our offerings through social & PR programs.
• Effectively got the company placed in major print and trade media.
• Wore multiple hats as the 4th employee of the company.

Masters In Science, Public Relations And Corporate Communication

Bachelors, Mass Media (Major In Advertising)

Education record

Education record