Priya Shah Email & Phone Number

San Mateo, Ca, Us

Promoted to product marketing leader responsible for driving go-to-market successes for new products. I’m passionate about driving sustainable and scalable revenue streams, growing product awareness and adoption through data-driven analyses, close cross-functional partnerships, and compelling marketing initiatives. Prior Position: Director Product Marketing. | Head of Marketing Auto Lending

Tempe, Arizona, Us

• Managed the rhythm of the marketing department to help drive QoQ growth, unlock incremental spend, and manage budget across the direct-to-consumer team globally. • Consolidated budget insights into one centralized view to provide line of sight into spend and ROI. 5 quarter run rate of managing spend within 2% of assigned quarterly budget. Annual budget > $200M. • Designed and ran the goal-setting, prioritization, and strategy process. Distilled yearly goals and operationalized quarterly marketing strategy and budget—identified risks/gaps to meet goals— managed gap critical projects/campaigns. • Unlocked 5% additional spend by identifying growth opportunities across channels. • Counseled VP of Marketing and Marketing Channel Leads on optimized investment allotment (Channels included: Digital Marketing, Offline Marketing, Optimization & Growth Team, International Teams). • Led Go-To-Market strategy and campaigns for new products through marketing Channels. • Tapped to be acting Chief-of-staff to the CMO • Drove alignment around marketing strategy, forming a plan with clear goals and tasks, and working closely with senior leadership to drive execution and monitor progress.• Helped build a successful and healthy organization: reviewed, designed, and executed on improvements to org structure, found knowledge and skills gaps and helped address them, designed optimal workflows, and aligned internal processes• Recruited and lead a high impact and high performing team of 5 employees

Redwood City, California, Us

Led a nimble marketing team to drive growth and build brand awareness for Zūm's services.• Reduced CPA by 18% and drove DTC rider growth by optimizing spend efficiencies for existing channels and introducing new channels in the mix. • Restructured driver hiring and onboarding process, activated new acquisition channels and managed multi-touchpoint campaigns (email, in-app and SMS) to reduce CPA by 23%, decreased time-to-first-ride by 19%, and increased retention by 7%• Increased conversion rate by 11% by optimizing Install to sign-up flow and performing multi-variate testing on landing pages. • Reduced churn by 4% and increased LTV by working with the product + Pricing team and launching "Monthly Plans"• Increased inbound B2B inquiries by 30% by activating a blend of paid and earned channels (email, Webinars, field/events outreach and LinkedIn ads) • Facilitated multi-disciplinary brand positioning effort that expanded the addressable market and helped leadership zero in on core brand promise, beliefs, and values.• Brought new brand strategy to life through a brand refresh that helped position Zum as a safe and reliable ride service for children.• Managed Executive Visibility for the CEO -- landing articles in Forbes, leading business publications, podcasts, and speaking opportunities.• Recruited and lead a high impact and high performing team of 4 employees

Brisbane, California, Us

Bain Capital company sold to Allstate for $1.4B in 2017•Led a multi-channel strategy to drive new customer acquisition and retention. Effectively managed multimillion-dollar budget while driving down CPAs for TV, Radio, SEM, Facebook, and Display. • Built new products and their go-to-market strategies that helped increase customer share of wallet & CLTV while decreasing purchase inertia. Grew initial AOV.• Revamped email marketing, by redefining, audiences, segments, triggered touch-points, and creating new campaigns. Successfully increased retention (6%) and CLTV. • Managed the digital funnel experience with an emphasis on visitor conversion and retargeting. A/B tested and optimized the purchase flow leading to increased new-visitor conversion. • Created and grew the Inbound Phone Sales channel from inception to >30% of total DTC revenue.Collaborated closely with Design, Analytics, Product and Engineering to improve acquisition and conversion experiences.• Revamped analytics reports and dashboards to better inform and aid our efforts.• Recruited and lead a high impact and high performing team of 5 employees

Brisbane, California, Us

• Responsible for managing SquareTrade’s online reputation by driving positive customer engagement and user-generated content.• Elevated the brand’s reputation by dividing campaigns that drove positive brand goodwill and by proactively managing and deflating customer escalations.• Mapped and identified key touchpoints across the customer journey. Led to over 50,000 positive reviews across multiple third-party review sites, videos, and photos.• Created the escalation management process. Mined data from escalation to drive improvement across processes/services. Resulting in escalation reduction by 70%• Created award-winning PR campaigns by leverage current event news cycles and by creating news through research releases. Managed external PR agency • Recruited and lead a high impact and high performing team of 9 employees

Brisbane, California, Us

• Formulated and led SquareTrade’s Social Media strategy to help increase brand awareness, brand affinity and aid customer acquisition efforts• Drove incremental revenue by leveraging social ads across various social channels.• Strategically grew SquareTrade’s community from 10,000 to 230,000 by creating award-winning social programs.• Created award-winning content series; “The Drop Test” & "The Breakability Score" that helped position • SquareTrade as an expert in the field of phone damage and garnered over 26MM views on our YouTube channel.• Leveraged touchpoints across the customer journey to collect social proof and customer stories. Utilized user-generated content to drive partnership goodwill and drive brand credibility.• Collaborated with leading retail partners to leverage social to drive awareness of SquareTrade’s offerings. Retailers included Staples, B&H, Sams, and TMobile Austria.• Recruited and lead a high impact and high performing team of 2 employees

• Responsible for media monitoring and keeping the team updated on the events surrounding industry trends. • Managed external PR agency. • Wrote content for press kit and website. • Identified key influencers for outreach plans.

New York, Ny, Us

• Assisted in creating a comprehensive communication plan for their Annual OMG Summit.• Resulting in increased attendance at the OMG Summit and increased traffic for the summit's live online stream.

Mumbai, Maharashtra, In

• Consulted and strategized with leading Indian brands on how their brands should use social media to drive their marketing objectives. • Handled all internal PR and awareness campaign for the agency. Led to placement in top-tier trade publication and in top three business print media. • Proactively initiated and executed the companies Podcast: CLA Voice. Responsibilities extended from pre-production – content creation - post production and driving listeners.

Mumbai, Maharashtra, In

• Effectively managed and executed social strategies on behalf of multiple clients in the internet and mobile industries. • Helped with new business acquisition and pitches. • Led efforts to market and increase awareness of our offerings through social & PR programs.• Effectively got the company placed in major print and trade media. • Wore multiple hats as the 4th employee of the company.

Masters In Science, Public Relations And Corporate Communication

Bachelors, Mass Media (Major In Advertising)

Education record

Education record