• Advise companies on B2B and B2C marketing, Digital Marketing, Social Media Marketing and Content Marketing• Worked with varied companies in Edtech, Media Production, Travel, Executive Search and Advertising space.• Devise strategy for their social media presence that includes presence on Instagram, Facebook, Twitter, Youtube and Linkedin.• Spearheading integration of SAAS platform to automate systems & processes• Set up an ethical, open working environment with high level of professionalism, integrity, sense of urgency, organization/prioritization skills, and commitment to ensuring high quality standards.• Trained, mentored and led a team in providing full and overall support to companies by ensuring successful execution; raising team’s level of productivity.• Researched and developed new strategies to achieve company goals and objectives.

• Manage 360-degree marketing initiatives including digital marketing of all 5 Music TV Channels of 9X Media – 2 Hindi Music Channels (9XM & 9X Jalwa), English Music (9XO), Marathi Music (9X Jhakaas) and Punjabi Music (9X Tashan) • Was solely responsible for launch campaign of 9XO – English Music Channel and re- launch of 9X Jalwa – Hindi Retro Music Channel• Responsible for complete social media presence of channels on Facebook, Twitter, Instagram & Youtube.• Strategize and execute brand campaigns as well as tactical campaigns• Handle all consumer & trade marketing initiatives including brand communication, media planning & buying, consumer insights, public relations, digital & social media marketing in coordination with various agencies that are on board• Conceptualize & execute various events, properties (on air as well as off air) and alliances to create awareness, reinforce the brand proposition & increase stickiness among audience.• Partner with various Live Gigs & Music Festivals across the country to target influencer segment and retain top of mind recall in that fraternity.• Build & leverage various animation characters for online and offline marketing including Bade Chote, Bhigi Billi, Betel Nuts, Silly, Bhabhi, Jatt & Jaat• Explore opportunities of cross promotion & barter by tying up with other media & non- media houses which helps increase elasticity of the allotted marketing budget.• Responsibilities include increasing reach and time spent on the channel that drives ratings & TVTs, conduct qualitative and quantitative research and provide input to programming team.

• Core member of the team responsible for conceptualizing a personalized & experiential ecommerce gifting website- GiftAnyone.com• Product responsibilities included giving inputs for site design, site-flow, content and graphical representation of all products• Managed all digital marketing & promotion activities to create brand awareness, drive registrations and conversions• Identify potential partners tie-ups for personalized and corporate gifting• Co ordinate with distributers & manufacturers across the country & outside to come up with innovative categories, manage P&L responsibilities of every category assigned

• Ideate, conceptualize, develop & market various annual branded properties• Making media plans (Print, Television, Radio, OOH, Print, Magazine, Digital, Activations) for all properties.• Working closely with the BD team and submitting the estimated P&L of every property• Organizing tie-ups and closing deals with all Media partners (Television, Radio, OOH, Print, Magazine, Digital, Activations) for property and conceptualize on-air, on-ground, online and print content with all the media partners ensuring entertainment quotient, brand attributes and embedded marketing opportunities for the sponsors.• Closing deals for on ground venue, Hotels, air line partners, gift partners etc for the show• Responsible for execution of entire project• Responsible for the execution of the existing TOI property (Filmfare Awards, Femina Miss India etc.IPR (Events Ideated, Conceptualized and Executed)• Filmfare Awards Hindu & South | Femina Miss India | Mr. India World • Teen Diva (Teen Pageant) – Televised on MTV | Spell Bee India • Ford Super Model 2009 | Gadget Awards 2009 – Televised on NDTV