 Responsible for planning, implementation, and management of Digital Media activities for the movie and video production house including design requirements, digital/social media planning and Influencer Building. Strategic Insight, Content creation and distribution, Planning and executing of key content campaigns for various in-house brands and owned digital channels while liaising with various departments. In-depth product/brand research, audience focused innovative annual plans for… Show more  Responsible for planning, implementation, and management of Digital Media activities for the movie and video production house including design requirements, digital/social media planning and Influencer Building. Strategic Insight, Content creation and distribution, Planning and executing of key content campaigns for various in-house brands and owned digital channels while liaising with various departments. In-depth product/brand research, audience focused innovative annual plans for organisation’s owned movies and songs. Supervised digital advertising campaigns across multiple platforms for in-house brands, including Google Ads, Facebook Ads, and Instagram Ads, optimizing targeting and creative to drive CTA. Show less

 Supervised a portfolio of client accounts like Singapore Tourism Board, KPMG, Big Bazaar, serving as the primary point of contact for all social media-related activities. Created a comprehensive digital strategy to align with the in-house press and PR strategy and wider brand marketing plans for key accounts. Cross functional coordination and responsibilities to work alongside PR, design, social media, product/innovation teams. Implemented social media advertising campaigns… Show more  Supervised a portfolio of client accounts like Singapore Tourism Board, KPMG, Big Bazaar, serving as the primary point of contact for all social media-related activities. Created a comprehensive digital strategy to align with the in-house press and PR strategy and wider brand marketing plans for key accounts. Cross functional coordination and responsibilities to work alongside PR, design, social media, product/innovation teams. Implemented social media advertising campaigns, including budget allocation, audience targeting, ad creation, and performance optimization. Provided strategic guidance and recommendations to clients on influencer partnerships, community management, and crisis response. Conducted regular performance analysis and reporting, tracking key metrics and KPIs to demonstrate campaign effectiveness and ROI. Show less

 Account management, content creation, strategizing, evaluation, and campaign reporting for key brands like Surf Excel and Huggies India. Leading on internal liaison to/from Ad Delivery & Client Service teams; providing service around live campaigns and campaign performance goals. Leading and driving the annual content (digital) and media advertising campaigns for all in-house brand accounts. Day to day management of brand accounts including reporting, analytics, budget.

 Led a team of digital marketers to execute campaigns across various channels, including PPC advertising, social media, email, and content marketing. Led and implemented digital and social media strategies for multiple brands like Idea Cellular (Vi now), Havells, Audi and Clean & Clear. Conceptualized, developed, and curated content and digital strategies, employing innovative approaches to enhance the brand presence and engagement on social media platforms. Identified new… Show more  Led a team of digital marketers to execute campaigns across various channels, including PPC advertising, social media, email, and content marketing. Led and implemented digital and social media strategies for multiple brands like Idea Cellular (Vi now), Havells, Audi and Clean & Clear. Conceptualized, developed, and curated content and digital strategies, employing innovative approaches to enhance the brand presence and engagement on social media platforms. Identified new opportunities and market trends with content and campaigns; Monitored and analysed social media metrics to measure the success of campaigns and initiatives to support the brand (client) to make data-centric decisions. Show less