There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. Which only validates the fact that video marketing is the latest trend – the numbers said it all.Video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed upDid you know that the top listing in Google’s organic search results gets an average of 46% of the clicks? The second gets around 25%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.