Shahrukh Qureshi Email & Phone Number

Mississauga, Ontario, Canada

• Managed sales, procurement, inventory and human resource, and liaised with cross functional partners to achieve CAGR of 10% over 5 years
• Developed and lead an empowered team of 65 members to ensure end to end compliance of the brand’s SOPs
• Analyzed P&Ls and product sales reports to identify high margin products/channels and optimize the product/channel mix accordingly, resulting in 12% increase in gross margins
• Periodically conducted and presented data analysis to the senior… Show more
• Periodically conducted and presented data analysis to the senior management to help steer the organization’s strategic direction
• Managed inventory sourcing and ensured availability of entire product portfolio to avoid loss of sale

• Achieved KPIs of sales target, numeric targets, RTM optimization, and trade asset utilization, while achieving highest Organic Growth of 17% in Karachi
• Increased chiller utilization KPI from 50% to 95% improving performance of juices category in the area by 14%
• Managed product inventory and maintained stock norms at distribution to ensure smooth operations
• Ensured Quality of Execution of Channel Category Plans at the Point of Purchase
• Coached, motivated and provided… Show more
• Coached, motivated and provided guidance to a direct sales force team of 20 members

• Lead the complete Route-To-Market strategy to re-launch KITKAT in Pakistan, worth over $15 million in sales
• Conducted data analysis from various sources (market research, consumer sales trends, on-going innovation projects) and gave fact-based presentations to the senior leadership to propose the exit strategy for Crunch brand
• Lead a focused country-wide stock liquidation plan for Crunch snack and minimized the expected stock write off by 25%
• Executed in-store visibility… Show more
• Executed in-store visibility drives in key accounts for KITKAT, achieving over 90% growth in product sales
• Coordinated with key stake holders in implementing Good Warehouse Practices in Nestle chocolate’s cold chain

• Managed product marketing, sales, procurement and distribution of the global leading infant nutrition brand, Mead Johnson, worth over $6 million in annual sales in Pakistan
• Developed and communicated quarterly sales action plans and product marketing plans for the national sales force of 40 members achieving an average annual growth of 16% in sales
• Developed and conducted medical and consumer promotions ensuring that competitive advantages are substantiated with scientific data when… Show more
• Developed and conducted medical and consumer promotions ensuring that competitive advantages are substantiated with scientific data when communicating with customers
• Conducted sales forecasting and ensured timely sourcing of required products (6 SKUs) from Thailand every month
• Launched a three-pronged marketing campaign for the brand, Enfagrow, delivering a 25% sales increase

• Developed the brand, Employability Test (ET) and lead a team of 4 individuals to launch ET
• Lead a creative PR campaign to create impact on 3 TV channels and 3 Radio channels, on zero budget
• Created and monitored social media strategy for ET and reached 11,000 facebook fans in three months

Master Of Business Administration (Mba), Marketing

Activities and Societies: - General Secretary, MBA Sports Society - Co-founder, MBA Music Society - Active Member, Marketing Club

Exchange Program (Mba), Marketing, A+

I attended this school for one semester, on exchange as a recipient of merit scholarship during MBA at Lahore University of Management.

Bachelor Of Science, Marketing, Computer Science

Activities and Societies: • Manager, Outdoor Sports Society, 2008 – 2009 • Member, Organizing Team for Community Welfare Society, IBA.