Community-powered marketplace for homemade food on web, android, iOS• Team Management: Built a 12-person team of content creators, community managers, quality assurance, vendor, customer, rider support• Content Development: Accountable for all content (copy, image, video) on the web app, mobile apps, email, social media, SMS, print• Digital & Performance Marketing: Media planning and buying on the Facebook and Google Ads network acquiring users at an average of $0.98 (who spent $7.92) and customers at $4.16 (who later spent $33.75)• Community Building & Customer Success: Customer support and happiness, complaint resolution, online engagement for an online community of over 100k users and an active app userbase of over 25k• Vendor Management: Onboarded 100+ chefs (from 1,200+ applicants) with 2,000+ offerings, managed their features in 40+ collections, weekly meal plans, and promotions• Operations: Responsible for order confirmation and completion, delivery, payment, and customer satisfaction for an average of 150+ orders a day• Partnerships & Collaboration: Built strategic partnerships and alliances with radio stations, event organizers, community service organizations• Product Development: Worked closely with product and technology team focusing on the user goals, journey, interface, experience, and analysis

Digital marketing agency and technology development company• Accounts: Magnum, Cornetto, Paddle Pop, Wall's, Dove, Vaseline, Pond's• Client Servicing: Liaised closely with local and global brand teams to ensure digital marketing campaigns and efforts adhered to brand and brief• Team Management: Co-managed a 7-person team of content creators, community managers, web and app developers• Content Development: Accountable for all digital marketing content and associated assets on the web, social media, and mobile apps• Digital Marketing: Media planning and buying on the Facebook and Google Ads network utilizing a budget of over $10,000 per month• Community Building & Influencer Marketing: Pioneered digital activations and online public relations in Pakistan

Management consulting firm comprising C-suite professionals• Menteeship: Worked directly with sports management trailblazers Salman Sarwar Butt and Mohammad Faisal Mirza and assisted the launch of GPI's sports management unit• Business Modeling: Constructed feasibilities and initial business models for franchised sports leagues in Pakistan, including the Pakistan Super League• Content Development: Designed sponsorship packages and proposals for sports properties• Relationship Management: Liaised and built relationships with Pakistan national sports bodies

Full-service communications agency• Accounts: Engro Corp (and subsidiaries), Intel, Karachi School for Business & Leadership (KSBL)• Campaign Development: Identified opportunities to serve as platforms for PR campaigns in line with client marketing and business objectives• Content Development: Drafted press releases, brand pointers, talking points for client media appearances, interviews, and events• Relationship Management: Built relationships with journalists, analysts, and media personalities to ensure client coverage and visibility• Media Monitoring: Tracked client, industry, and competition-related news• Reporting: Compiled daily, monthly, and annual client reports