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I am a highly analytical, strategic, and detail-oriented CDO, CSO, COO, and SVP of Marketing with 20 years of experience directing sales, marketing, e-commerce, and emerging technology operations within Sports Marketing, Retail, and Media industries managing P&Ls over $300M, and marketing/media budgets over $10M. An innovative thinker and marketing visionary, I possess an innate ability to build value and grow digital capability rapidly while generating revenue via sponsorships, partnerships, and M&A. I thrive as an articulate communicator leading the forefront of new marketing technologies and trends advising CEO’s and Board of Directors developing groundbreaking custom digital strategies and engagement with millennials and women driving revenue quickly.Career Highlights:* At MOKO Social Media, managed the REC*IT app to garner multiple awards, including the Gold BMA Award and the Silver Award for USA Apps. Scaled from 900 to 1,250+ colleges & 1.4M+ users in 22 months while placing in iTunes Top 5 Sports category multiple times. * Led Digital Media and Sponsorship strategy that drove revenue growth $60M+ for the Washington Football Team, 40% > than NFL team average. (source: FORBES)* Launched innovative products and campaigns including first iPad App, Foursquare badge, and Reddit AMA in the NFL. * Key player in selling entitlement to Bon Secours for the new Washington Football Team Training Center in the city of Richmond. In year 1, 160K fans attended training camp practices over 18 days generating $33M in economic impact in the city. Secured $5M over 10 years for building use.* Grew digital revenue over 1000% for Catalyst (now Endeavor / WME) in < 22 months.Specialties: Leadership & Team Building • Product Development & CRM • e-Commerce & Advertising • Social Media Marketing • Sponsorships & Partnership Activation • Data Analysis & Engagement Campaigns • Technology & Product Content • Innovative Technologies • Continuous Process Improvement • Direct Response & Media Buying • SEO, SEM, & Mobile Marketing
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Chief Digital OfficerNext LeagueWashington, Dc, Us -
Chief Digital Officer (Cdo)Shop Your Way Aug 2021 - PresentHoffman Estates, Illinois, Us -
Vp | Head Of Product, Marketing & AdvertisingShop Your Way Aug 2019 - PresentHoffman Estates, Illinois, UsOversee the product/project management, marketing, advertising, and affiliate sales functions for Shop Your Way (SYW). Establish and execute vision for user experience and technology to deliver business results. Champion advertising, affiliate relationship building, and product design. Drive new business development with key advertising partners and product process. Create new and innovative digital experience in partnership with SYW Financial Services (Credit Card) and Technology.Selected Skills:• Product Design & Management• Advertising & Affiliate Business Operations • Strategic Partnerships & Alliances• Sales Management & Business Development• Leadership & Team Building• Product Process Optimization• New Business Development• P&L Management• Marketing Operations Management• Budgeting & Cost Reductions• Brand & Channel Management• Influencer Marketing & Gamification• Social Networks & Community Management• Open & Click Rate Improvement• Analytics & Performance Optimization• Digital Experience Innovation & Development• Platform Architecture Visioning & Guidance• Full Lifecycle Project Management -
Vp | General Manager, Personal ShopperShop Your Way Jun 2018 - Aug 2019Hoffman Estates, Illinois, Us• Manage 6 Director & Sr. Manager level team members overseeing 25 National Sales Personal Shoppers at headquarters, a BTOB/Commercial Sales teams, 500 contract 1099 employees (ended 2018), and 105 Personal Shoppers in 63 stores located in Puerto Rico, FL, NY, TX, MD, CA, IL, and MI. • My team is also responsible for the Shop Your Way Member Care Center. Responsible for all policies and procedures, operational improvements, performance metrics and annual budget.• Serve on Executive Leadership Team establishing stretch goals, monitoring KPI performance, and developing operating models.Selected Skills:• Multi-site Sales Operations Management• Leadership & Team Building• New Business Development• Performance Measurement• Operating Model Development• In-Store Personal Shopper Program• Revenue Growth & Market Penetration• Client Relationship Building• Full Lifecycle Project Management• Continuous Process Improvement• Sales Training, Coaching, & Mentoring☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT SHOP YOUR WAYShop Your Way®, a business unit of Sears Holdings is at your service 24/7 to help you in the moments that matter. Whether it's shopping your favorite brands, eating at your favorite restaurants, or simply taking an Uber to a party, you get rewarded with money-saving points that can be redeemed on millions of items across our Partner network. You can even connect with a free Personal Shopper to find everything on your list so that you can spend more time enjoying life and less time on the details. -
Freelance ColumnistJohnwallstreet Jul 2024 - Present• Pioneered AI in Sports Marketing by authoring a dedicated column exploring AI's impact on revenue growth and fan engagement in sports organizations.• Crafted actionable AI strategies for sports properties, leading to operational efficiency and enhanced fan experiences.• Leveraged a decade of experience in media, retail, and sports startups to deliver thought leadership in innovation. -
MentorTechstars Mar 2021 - PresentNew York City, New York, UsMentor for startups in the Techstars Sports Accelerator. (Volunteer role) -
Investor & AdvisorNextup Ventures Llc Jan 2020 - PresentAtlanta, Ga, Us• Investor in global startups and emerging brands within sports betting, esports, and sports technology. • NextUp Ventures offers strategic capital investment, sweat equity and access to an unmatched angel network to fuel sports startups with key resources for growth and scale.• Investor in StarStock, a marketplace for sports fans and card hobbyists to buy, sell, and invest in their favorite athletes.• Ready to provide innovative companies with strategic capital and resources for business growth and scale.• Focused on due diligence for startup investments, mentorship, and referrals for portfolio companies. Selected Skills:• Startup Due Diligence• Angel Investor Identification & Fundraising• Continuous Process Improvement (Advisory for Portfolio Companies)• Strategic Partnerships (Introductions/Referrals for Portfolio Companies)• Staff Recruitment & Support (For Portfolio Companies) -
Chief Digital Officer (Cdo) - SywTransformco Jun 2018 - PresentHoffman Estates, Us -
Adjunct ProfessorGeorgetown University Jan 2015 - PresentWashington, Dc, Us -
Venture PartnerNextgen Venture Partners Jul 2016 - PresentSan Francisco, California, Us -
Adjunct ProfessorThe George Washington University Jan 2021 - May 2021Washington, D.C., Us -
Executive Vice President, Enterprise SolutionsKiwitech Jun 2017 - Jul 2018New York, Ny, Us• Fostered entrepreneurial opportunities by establishing connections between portfolio companies and major brands.• Negotiated and closed agreements with enterprise corporations for the development of custom services.• Grew Enterprise Sales Revenue over 100% during my tenure.• Grew existing accounts and closed new enterprise sales accounts by building a book of business starting from scratch.• Helped secure strategic agency partnerships to help scale the Enterprise Solutions division. Selected Skills:• Enterprise Solutions Management• Client Relationship Building• Retail Operations Streamlining & Optimization• Merchandising & Marketing Solutions• Website Development• iPad Application & Salesforce.com Integration• Enterprise Sales Revenue Generation• Account & Sales Pipeline Development• Client Satisfaction & Retention• Development & Delivery Team Recruitment• Contractor Management• Sales & Delivery Process Improvement• Full Lifecycle Project Management• Continuous Process Improvement• Quality Assurance & Controls☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT KIWITECHKiwiTech is a startup investment and technology services company that enables businesses of all sizes to create groundbreaking digital experiences. -
Chief Executive Officer / Managing Director / Member, Board Of Directors / Chief Operating OfficerMoko Social Media Feb 2015 - May 2017Alexandria, Virginia, Us• Chief Executive Officer / Managing Director (2016 – 2017)• Member, Board of Directors / Chief Operating Officer (2015 – 2016) • Directed 65+ employees in Technology, Marketing, Content Creation, Editorial, Advertising, Operations, Network Sales, and Customer Services functions across 4 cities in Australia and the U.S. for this publicly traded firm. Selected Skills:• International Operations Streamlining• Technology & Marketing Management• Content Creation & Advertising• Customer Service & Satisfaction• Strategic Partnerships• Cost Reductions & M&A Deal Development• Product Engagement & Customer Acquisition• Brand Visibility & Market Penetration• Continuous Process Improvement• Board Communications & Relations• Full Lifecycle Project ManagementProduct Awards/Accomplishments:• Apple iTunes - Top 5 Free Sports Apps (2016)• Apple iTunes - Top 5 Free Sports Apps (2015)• BMA Awards - Gold Winner for Sports Category (2015)• USA App Design Awards - Silver Winner for Lifestyle Category (2015)Company Milestones:• MOKO announced the successful strategic agreement and acquisition of RunHaven.com by Competitor Group, Inc. the leaders in the running and active lifestyle category. (August, 2016)• MOKO Social Media Raises A$8.18m From Fully Subscribed Entitlement Issue (April, 2016)• MOKO announced the successful strategic agreement and acquisition of Blue Nation Review (rebranded as ShareBlue) by True Blue Media. (Nov. 2015)☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT MOKO SOCIAL MEDIA (NASDAQ: MOKO |ASX: MKB)MOKO Social Media is at the forefront of the next generation in social media, providing innovative products and content to enable communities to engage and interact. MOKO provides tailored content for high value, niche user groups including students, political supporters and active lifestyle participants: communities that share common interests and need to engage regularly and efficiently. -
Svp, Marketing & Chief Strategy Officer / Svp, Digital Strategy / Vp Of Marketing, Digital MediaWashington Commanders Oct 2005 - Nov 2014Ashburn, Va, UsSenior Vice President, Marketing & Chief Strategy Officer (2012 – 2014)Led 20+ team members managing strategic planning, marketing, brand development, client service, platform optimization, and corporate sponsorship administration with $60M+ P&L and $6M advertising / marketing budget. Senior Vice President, Digital Strategy (2010)Vice President of Marketing, Digital Media, Website, & e-Commerce (2006 – 2010)Oversaw $15M P&L budget with 6 employees and 10 part-time gameday staff. Managed strategy, marketing, digital media branding, e-commerce, CRM, and direct response sales. Increased Redskins.com sponsorship revenue 30%+ and e-commerce sales 73%+ in 2007. Developed the Redskins first Facebook Fan Page adding 350K+ in first 12 months. Built and grew Redskins.com registered user database to 225K+ users in 24 months.Selected Skills:* Marketing Operations Management* Brand Development* Client Service & Satisfaction* Platform Optimization* P&L Management* Advertising & Marketing Budget Management* Digital Media & Sponsorship Growth* Strategic Partnerships* New Business Development* Market Penetration & Expansion* e-Commerce & Social Media Management* CRM & Direct Response Sales* Database Development & Management* Continuous Process Improvement* Full Lifecycle Project Management* Digital Media Branding & Website Development☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT THE WASHINGTON FOOTBALL TEAMThe Washington Football Team are a professional football team in the NFL located in the Washington, D.C. metropolitan area. The Washington Redskins are one of the most valuable sports franchises in the country (#3 Forbes Magazine) and have one of the most successful sponsorship and marketing arms in all of professional sports. The team belongs to the East Division of the National Football Conference in the National Football League. -
Senior Vice President, Chief Digital StrategistCatalyst Public Relations Dec 2010 - Jul 2012New York, Ny, UsCatalyst Public Relations was acquired by WME | IMG in 2013 • Increased digital revenue 1000% in < than 24 months and generated 30M to 40M impressions per campaign @ 25% below market costs. • Improved customer engagement 30% by creating social media analytics dashboard product. Developed Subway Dunk Fresh mobile application featuring NBA players and promoted on ABC’s Jimmy Kimmel Live! during 2011 NBA All-Star Weekend. During my tenure Catalyst won two (2) Agency of the Year awards in 2012 (PR Week & SABRE).Selected Skills:• Digital Strategy Management • Operations Streamlining & Optimization• Campaign Development• Social Media Analytics• Performance Measurement• Cost Reductions & Controls• Customer Engagement & Relations• Mobile Application Development• Full Lifecycle Project Management• New Business Development• Public Relations & Communications☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT WME/IMGWME is one of the world's largest talent agencies, with offices in Beverly Hills, New York, Nashville, London, and Miami. The company was formed in 2009, following the merger of Endeavor and the William Morris Agency. -
Manager,Content EngineeringBarnes&Noble.Com Feb 2002 - Oct 2005New York, Us• Managed the front-end web development team specializing in the Presentation Layer of the website.• Led & grew team of 8 while expanding the overall skill set of the group. • Managed workflow and gather project requirements for my team. • Worked individually with each direct report to establish personal and professional goals.• Our team implemented new features on BN.com that increased sales across all business units within the site.Selected Skills:• Web Development• Performance Measurement• Full Lifecycle Project Management• Public Relations & Communications
Shripal Shah Skills
Shripal Shah Education Details
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University Of Massachusetts AmherstEducation
Frequently Asked Questions about Shripal Shah
What company does Shripal Shah work for?
Shripal Shah works for Next League
What is Shripal Shah's role at the current company?
Shripal Shah's current role is Chief Digital Officer.
What is Shripal Shah's email address?
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What is Shripal Shah's direct phone number?
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What schools did Shripal Shah attend?
Shripal Shah attended University Of Massachusetts Amherst.
What skills is Shripal Shah known for?
Shripal Shah has skills like Leadership, E Commerce, Social Media, Consulting, Strategic Partnerships, Public Speaking, Online Marketing, Brand Development, Digital Strategy, Sales, User Experience, Start Ups.
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