Samarth Shah Email & Phone Number

Los Angeles, California, Us

Building solutions to monetize the future of search in TikTok which is growing to be GenZ's favorite search engineLead product development initiatives for TikTok's search ad demand side, encompassing web ads, app ads, lead Gen ads, etc. Formulating strategies to enhance ad relevance and ad creative quality for providing consumers with relevant personalized ads and help in efficient budget utilization for advertisers. Ideating and strategizing TikTok's advertiser facing experiences.Creating advertiser experiences like Carousel Ads, Image Ads and Video Ads. Conduct in-depth analysis of advertiser needs, market dynamics, and competitor landscape to inform technical and technological product design aimed at enhancing advertiser ROI and satisfaction

Redmond, Washington, Us

- Manage the search advertising experimentation platform for Microsoft Ads and drive optimization across end user, advertiser and ad publisher. - Drove growth initiatives boosting revenue and engagement for Mobile Search on Bing, text ads, multimedia ads and product ads for multiple search verticals on desktop like SERP, Maps, Image, Travel etc. - Optimize ad business metrics like RPM (Revenue), CPC(cost per click) , Ad Relevance, User Engagement, Conversions etc by providing product and experimentation analytics to the ad feature owners.- Drive product ad strategy, goals and provide projections to feature teams to direct them into building models that drive revenue growth and an improved ad user experience - Run A/B experiment flights and statistical analysis to gauge the impact of these flights on business KPIs before signing off to mainstream into production- Collaborate with data scientists, engineers, marketplace monitoring teams, and user researchers to understand data patterns and trends to rollout new features

Redmond, Washington, Us

- Developed the nextgen platform for data extraction for business chains (e.g. walmart, homedepot, etc) in the web data mining team at Bing's local search group. - My work has quadrupled the coverage of chain and single businesses shown on Microsoft Bing across the world (Microsoft owned data)- I own bringing in web data into Bing local's ecosystem, having built a performant and scalable crawling and fetching infrastructure that ensures accurate and reliable acquisition of information of businesses worldwide.- Worked on multiple extractors to extract address, phone number of businesses and developed a smarter selection and extraction logic of hours of operation attribute of a business entity giving the user a richer experience of the operating hours of businesses across the globe. Technology stack: Cloud computing (Azure cloud services, service bus queues, app services, Blob storage etc), Web Data Mining Map reduce, Web Driver technologies, Windows workflow foundation, data extractors and parsers, Restful service, database management systems etc.

Moorestown, Nj, Us

- Developed a software Admin Console tool to browse the inventory and the orders in database of Perfect Pick, a warehouse management, Automated Storage and Retrieval System.- Designed a user interface utilizing javascript application running in a web browser as the front end and PHP to access database information in the backend. - Utilized AJAX driven, just-in-time loading (lazy loading) of large tree-oriented data sets so as to fetch information lazily that enhances efficiency.- Products: Perfect Pick, Admin Console- Tools: Javascript, Dojo, Dgrid, HTML, CSS, PHP, C++, PostGreSql, GIT, OpenProject

Philadelphia, Pa, Us

Developed device drivers for PB840 Covidien Ventilator and designed a communication protocol for serial communication. Engineered data acquisition from these medical devices and performed analysis on the data obtained.Designed a software tool for a sleep study that analyses patient's sleep patterns.- Products: Covidien 840 Ventilator, Nellcor 595 PulseOximeter, EDF Parser- Tools: Java, Embedded C, OpenICE, Matlab

Philadelphia, Pa, Us

Performed market research for the Knowledge@Wharton at Wharton - SEI Center for Advanced Studies in Management. Designed experiments, executed them as pilots and administered Wharton MIPS (Marketing and Innovations Program) initiative.

As part of the growth team, I drove user acquisition and customer adoption across hospitals, private vendors, and end consumer patients o Performed competitive market research analysis and user studies to drive feature development by creating roadmaps, product requirement and specifications. o Conducted initial feasibility reviews & requirement identifications to secure legal certifications like ISO 13485 and CE of Embedded System based medical equipments such as Infusion and Syringe pumps, fetal monitors and Non-Invasive ventilators- Products: Infutek 405, Infutek 500, Non-Invasive Ventilator, Infusion monitor

Master'S Degree, Embedded Systems (Computer Science)

Bachelor'S Degree, Electronics Engineering