Samarth Shah Email and Phone Number
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With over nine years of experience in tech, I am a driven product manager who primarily specializes in search and ads. I have a master's degree in Computer Science majoring in Embedded Systems from the University of Pennsylvania. I am currently a Senior Product Manager in TikTok Search Ads where I am driving efforts to monetize the search engine of the future on video on TikTok. I lead product development initiatives for Tiktok search ad demand side, encompassing web ads, app ads, lead ads, and company’s shop ads, conducting in-depth analysis of advertiser needs, market dynamics, and competitor landscape to inform technical and technological product design aimed at enhancing customer ROI and satisfaction. In my last role as a senior product manager at Microsoft, I managed the Search Ads Marketplace and the experimentation platform for Microsoft Ads and drove optimization across end users, advertisers, and publishers. I drove product ad strategy, and vision to direct the feature teams to build models that drive revenue growth and an improved ad user experience. I leveraged my skills in applied engineering sciences, user experience, and product to deliver impactful solutions for Tiktok search and ads, Microsoft search and Ads across verticals like the new CoPilot (GPT4) , Multimedia Ads, Product Ads, Maps, SERP experience on PC, Tablet and Mobile.
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Senior Product ManagerTiktok Apr 2024 - PresentLos Angeles, California, UsBuilding solutions to monetize the future of search in TikTok which is growing to be GenZ's favorite search engineLead product development initiatives for TikTok's search ad demand side, encompassing web ads, app ads, lead Gen ads, etc. Formulating strategies to enhance ad relevance and ad creative quality for providing consumers with relevant personalized ads and help in efficient budget utilization for advertisers. Ideating and strategizing TikTok's advertiser facing experiences.Creating advertiser experiences like Carousel Ads, Image Ads and Video Ads. Conduct in-depth analysis of advertiser needs, market dynamics, and competitor landscape to inform technical and technological product design aimed at enhancing advertiser ROI and satisfaction
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Senior Product ManagerMicrosoft Oct 2021 - Mar 2024Redmond, Washington, Us- Manage the search advertising experimentation platform for Microsoft Ads and drive optimization across end user, advertiser and ad publisher. - Drove growth initiatives boosting revenue and engagement for Mobile Search on Bing, text ads, multimedia ads and product ads for multiple search verticals on desktop like SERP, Maps, Image, Travel etc. - Optimize ad business metrics like RPM (Revenue), CPC(cost per click) , Ad Relevance, User Engagement, Conversions etc by providing product and experimentation analytics to the ad feature owners.- Drive product ad strategy, goals and provide projections to feature teams to direct them into building models that drive revenue growth and an improved ad user experience - Run A/B experiment flights and statistical analysis to gauge the impact of these flights on business KPIs before signing off to mainstream into production- Collaborate with data scientists, engineers, marketplace monitoring teams, and user researchers to understand data patterns and trends to rollout new features -
Software Engineer 2 & Product Manager 2Microsoft Jun 2016 - Sep 2021Redmond, Washington, Us- Developed the nextgen platform for data extraction for business chains (e.g. walmart, homedepot, etc) in the web data mining team at Bing's local search group. - My work has quadrupled the coverage of chain and single businesses shown on Microsoft Bing across the world (Microsoft owned data)- I own bringing in web data into Bing local's ecosystem, having built a performant and scalable crawling and fetching infrastructure that ensures accurate and reliable acquisition of information of businesses worldwide.- Worked on multiple extractors to extract address, phone number of businesses and developed a smarter selection and extraction logic of hours of operation attribute of a business entity giving the user a richer experience of the operating hours of businesses across the globe. Technology stack: Cloud computing (Azure cloud services, service bus queues, app services, Blob storage etc), Web Data Mining Map reduce, Web Driver technologies, Windows workflow foundation, data extractors and parsers, Restful service, database management systems etc.
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Software Development Engineering InternOpex Corporation May 2015 - Aug 2015Moorestown, Nj, Us- Developed a software Admin Console tool to browse the inventory and the orders in database of Perfect Pick, a warehouse management, Automated Storage and Retrieval System.- Designed a user interface utilizing javascript application running in a web browser as the front end and PHP to access database information in the backend. - Utilized AJAX driven, just-in-time loading (lazy loading) of large tree-oriented data sets so as to fetch information lazily that enhances efficiency.- Products: Perfect Pick, Admin Console- Tools: Javascript, Dojo, Dgrid, HTML, CSS, PHP, C++, PostGreSql, GIT, OpenProject -
Graduate Research AssistantUniversity Of Pennsylvania | Precise Center Jan 2015 - May 2015Philadelphia, Pa, UsDeveloped device drivers for PB840 Covidien Ventilator and designed a communication protocol for serial communication. Engineered data acquisition from these medical devices and performed analysis on the data obtained.Designed a software tool for a sleep study that analyses patient's sleep patterns.- Products: Covidien 840 Ventilator, Nellcor 595 PulseOximeter, EDF Parser- Tools: Java, Embedded C, OpenICE, Matlab -
Program ManagerThe Wharton School Aug 2014 - Jan 2015Philadelphia, Pa, UsPerformed market research for the Knowledge@Wharton at Wharton - SEI Center for Advanced Studies in Management. Designed experiments, executed them as pilots and administered Wharton MIPS (Marketing and Innovations Program) initiative. -
Product ManagerSimtek Medico Systems Pvt. Ltd. Jun 2013 - Aug 2014As part of the growth team, I drove user acquisition and customer adoption across hospitals, private vendors, and end consumer patients o Performed competitive market research analysis and user studies to drive feature development by creating roadmaps, product requirement and specifications. o Conducted initial feasibility reviews & requirement identifications to secure legal certifications like ISO 13485 and CE of Embedded System based medical equipments such as Infusion and Syringe pumps, fetal monitors and Non-Invasive ventilators- Products: Infutek 405, Infutek 500, Non-Invasive Ventilator, Infusion monitor
Samarth Shah Skills
Samarth Shah Education Details
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University Of PennsylvaniaEmbedded Systems (Computer Science) -
University Of MumbaiElectronics Engineering
Frequently Asked Questions about Samarth Shah
What company does Samarth Shah work for?
Samarth Shah works for Tiktok
What is Samarth Shah's role at the current company?
Samarth Shah's current role is Product @ TikTok Ads | Ex-Microsoft | UPenn | Cornell | AI Search Advertising.
What is Samarth Shah's email address?
Samarth Shah's email address is ss****@****enn.edu
What is Samarth Shah's direct phone number?
Samarth Shah's direct phone number is +126726*****
What schools did Samarth Shah attend?
Samarth Shah attended University Of Pennsylvania, University Of Mumbai.
What are some of Samarth Shah's interests?
Samarth Shah has interest in Children, Environment, Education, Science And Technology, Animal Welfare, Health.
What skills is Samarth Shah known for?
Samarth Shah has skills like C, C++, Matlab, Java, Programming, Embedded Software, Embedded Systems, Microsoft Office, Python, Team Leadership, Embedded C, Html.
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