We incubate the world's greatest creator-led brands, captivating fans and non-fans alike.

I work with leading media, technology and consumer companies across a variety of topics

Responsible for revenue. Led growth, analytics, insights and business development for Jaanuu, a premium medical scrubs/apparel company.

Next 10 Ventures is an operating and investment company, incubating and accelerating new businesses with content creators.Talent deals: Led global team to work with digital content Creators (e.g., YouTuber, Snapchat, Facebook stars) to incubate and accelerate new businesses, content and products, negotiating IP terms, creative control, equity and profit share.Business development: Directed ideation, go-to-market, and analytics for consumer brands, working with internal and external partners in digital build, supply chain, marketing and consumer analytics.Content business strategy: Developed IP / franchise content strategy with Creators, including verticals across kids / family, beauty, DIY, education, and health/wellness, and formats including innovative promotional content, games and feature films.

Business development in traditional and digital media: Led and maintained client relationships across digital video, film & TV, social networks, music streaming, digital advertising, etc. for strategic & operational topics.Content strategy for TV studio: Valued content and distribution options across linear, licensing, consumer products and digital for kids’ TV studio, determining windowing strategy and modeling expansion of licensing relationships.Consumer data monetization for film/TV studio: Launched experiments to determine the value of consumer data use cases spanning across theatrical, home entertainment, and TV, with a focus on personalized marketing and greenlight model impact.Future of TV planning for networks group: Conducted immersive workshops for Chairman and business, technology and creative leadership on TV disruption, analyzing industry trends/scenarios, competitive threats, and opportunities; led to specific no regret moves and big bets translated to an action plan.

Digital strategy and acquisition for consumer apparel brand: Created holistic omnichannel strategy and led deals with additional partners and targets to design and implement new site and mobile application.Strategic review of media services company: Identified growth opportunities for across premium and non-premium content creation. Led go-to-market strategy for new software product by connecting with studios and defining adoption rates.

Driving engagement in company ecosystem: Conceptualized loyalty program for consumer electronics company to enhance sales conversion, increase customer lifetime value; worked directly with engineers, category managers, and ecommerce team.Market strategy implementation: Designed commercial channel structure, implemented global incentive, pricing and discounting programs and shaped end-of-life and new product introduction strategy for large tablet manufacturer.Idea generation: Developed innovative methods to strengthen and accelerate core business for consumer software company by leveraging assets across the entire firm.

New media analysis: Benchmarked international digital sales performance to identify areas of growth/improvement.Survey rollout: Assisted in creation, distribution and analysis of customer survey to improve sales performance of digital products internationally.

Expert communication: Presented findings of extensive research on home media consumption, digital distribution, and music and video piracy to damages, economics and media experts in landmark breach of contract lawsuit related to DVD copying software.Presentation development: Constructed marketing presentation researching and analyzing common stock and debt securities of financial company regarding securities litigation, which concerned largest credit crisis in history with potential damages of $47 billion. Cornerstone retained as a result of the presentation.Project management: Led team of analysts in dispute between mortgage originator and mortgage insurer. Analyzed historical and future mortgage insurance claims, discount rates and financial strength ratings to create damages model. Provided clients strategic recommendations regarding damages. Resulted in extremely favorable settlement for client.Firm leadership: Managed and trained team of 17 analysts, interviewed candidates and directed final decision processes as Head of Analyst Recruiting. Implemented new budget process working with cross-functional teams to reduce costs by 75%. Analyzed survey data to streamline marketing and interview processes on campuses.

Quantitative modeling: Created lost profits model in an investment/tax case to support a finance expert. Analyzed return on investment, options transactions, prime rates, breakeven points and volatility relating to investments under a tax shelter plan, resulting in minimal damages to client following analysis.Financial statement analysis: Analyzed Verizon and Cox revenues and regulatory cost filings to create damages model regarding non-infringing alternative to assist in trial. Resulted in reduced damages ($400 million to zero).

Strategy development: Devised strategy for healthcare sector by calculating market penetration for core and investment banking revenue. Presented financial model to market executives, projecting $28 million of revenue from 2008-2010.Market analysis: Gathered, analyzed and presented information on 100+ new prospective clients in government sector, expected to result in $60 million incremental revenue.