Training and teaching postgraduate students, from different disciplines across the college, how they can use Augmented Reality to tell stories and build narratives.

Shahnanigans is a boutique digital creative studio based in the UK (www.shahnanigans.co.uk).With over 30 billion views on our augmented reality (AR) experiences, we know how to help brands engage with their fans and their audience through social AR on Instagram, Snapchat and TikTok. We have worked on AR experiences for some of the biggest brands like Samsung, Netflix, Adobe, Hugo Boss, Sony Music, Sony Films, The Sims, JD Sports, Thomas Cook Travel, Avon Cosmetics & Rossmann (Germany).

Have offered multidisciplinary design, marketing, and strategy services for almost 4 years.My main focus has been working with non-profits, NGO's and social enterprises. - Designed and Developed brand imaging and band identities.- Conducted comprehensive market researches to form conclusive reports- Defining target markets and demographics.- Drafting complete marketing strategies and plans based on market research.- Deciding the best forms of marketing based on… Show more Have offered multidisciplinary design, marketing, and strategy services for almost 4 years.My main focus has been working with non-profits, NGO's and social enterprises. - Designed and Developed brand imaging and band identities.- Conducted comprehensive market researches to form conclusive reports- Defining target markets and demographics.- Drafting complete marketing strategies and plans based on market research.- Deciding the best forms of marketing based on company information, budgets and target audience.- Designing, developing and implementing social media marketing plans for clients. - Offering services for cashflow development and profit/loss forecasts.- Writing feasibility reports for clients.- Designing UX/UI for mobile apps and websites- Short and long term strategy development. Show less

- Co-founded YUF. a smartphone application tech start-up based in Coventry, United Kingdom. - The start-up was pitched to Coventry University and was incubated by Coventry University Enterprise Hub in 2017.- Developed and implemented pre hype marketing strategies after comprehensive market research through different research methods.- Identified and validated the niche after surveying potential users.- Recruited and trained approximately 20 interns in collaboration with the… Show more - Co-founded YUF. a smartphone application tech start-up based in Coventry, United Kingdom. - The start-up was pitched to Coventry University and was incubated by Coventry University Enterprise Hub in 2017.- Developed and implemented pre hype marketing strategies after comprehensive market research through different research methods.- Identified and validated the niche after surveying potential users.- Recruited and trained approximately 20 interns in collaboration with the Centre for Global Engagement (CGE) to develop and implement innovative marketing campaigns in 3 languages.- Developed Alpha version to collect feedback from potential users followed by an enhancement of user interface and user experience.- Pitched to venture capitalist firms and stakeholders from within the University for seed investment.- The app is currently in development before its final release. Show less

- Worked as a member of the communications team.- Developed multiple advocacy campaigns on social media platforms mainly twitter, Facebook and Instagram.- Developed and designed graphics as well as layouts for published reports and printed promotional material.- Built social media traction around sensitive human rights issues in Pakistan.- Developed digital campaigns to defend the rights of migrant workers imprisoned abroad, juvenile offenders and mentally ill prisoners on death… Show more - Worked as a member of the communications team.- Developed multiple advocacy campaigns on social media platforms mainly twitter, Facebook and Instagram.- Developed and designed graphics as well as layouts for published reports and printed promotional material.- Built social media traction around sensitive human rights issues in Pakistan.- Developed digital campaigns to defend the rights of migrant workers imprisoned abroad, juvenile offenders and mentally ill prisoners on death row.- Worked closely with key international organisations to collaboratively create public awareness events and campaigns.- Conceptualised and developed a nationwide public awareness campaign called 'Bus Kardo' - a street theatre project across 5 cities in Pakistan in collaboration with Highlight Arts (UK) and Azaad Theatre .- Increased social media engagement across all channels. Show less

Dappistan is a menswear blog that I started in 2014. Even though the blog started as an Instagram photo-blog it soon expanded to Facebook, Twitter, Tumblr and a Wordpress Blog that featured articles. The blog attracted a niche following from the South Asian region and got the attention of publications from with in Pakistan. Through Dappistan I wrote articles that were published in Express Tribune, one of the most widely read daily English Publications in Pakistan. - Brand… Show more Dappistan is a menswear blog that I started in 2014. Even though the blog started as an Instagram photo-blog it soon expanded to Facebook, Twitter, Tumblr and a Wordpress Blog that featured articles. The blog attracted a niche following from the South Asian region and got the attention of publications from with in Pakistan. Through Dappistan I wrote articles that were published in Express Tribune, one of the most widely read daily English Publications in Pakistan. - Brand Development- Digital Marketing- Digital Promotional Campaigns- Strategic Consultation- Social Media Management- Revenue Generationwww.instagram.com/dappistan Show less

- Developed Marketing Strategies based on a niche market segment and selected clientele. - Edited and developed important legal documentation including rental agreements, sale agreements, memorandums of understanding etc. for different properties and clients.- Developed long term sales strategies for the company in collaboration with the top management.- Liaised between clients (Buyers and Sellers) to conclude on the most mutually beneficial agreement.- Evaluated and drafted… Show more - Developed Marketing Strategies based on a niche market segment and selected clientele. - Edited and developed important legal documentation including rental agreements, sale agreements, memorandums of understanding etc. for different properties and clients.- Developed long term sales strategies for the company in collaboration with the top management.- Liaised between clients (Buyers and Sellers) to conclude on the most mutually beneficial agreement.- Evaluated and drafted reports on potential properties that were added to the company’s portfolio. Show less

Worked as a Freelance Lifestyle Writer for the Publication with 5 Published Articles to date.Wrote an opinion blog for the website.Featured in the weekly magazine : T.Edit

Worked in a Managerial Position to organize events at my University.Practical experience of recruitment, training, teamwork and financial management.Raised funds for all the events through sponsorships and ticket revenue.Organized multiple marketing campaigns including social media campaigns for all the events

• Enigma is the biggest 3 day Olympiad (included 22 other events taking place simultaneously) in Karachi, Pakistan with over 1700 Participants in the last 2 years.• Held managerial positions for 2 consecutive years for the event.• Was general manager performing arts in 2014; job included: Program design, marketing strategy, fund raising, sponsorship, mentoring participants and managing team.• Led team of 150 organizing team members.

• Social Internship for Project called Explore Egypt 2013 in Cairo during the Arab Uprising.• Project tasks included traveling around Egypt for social welfare.• Interacted and lived with over 200 Interns from all around the world.• Part of Organizing committee for a fundraising event - Global Village held in Al-Azhar Park Cairo.