Aided the business development team to win & retain multiple assignments in 2018 (Jotun Paint, Menarini, & GSK)Facilitated the management in structuring client service teams & help steer direction setting for 2019Initiated content partnerships with leading networks to encourage brands in adopting high engaging content platformsCreated an innovative campaign for a construction group to lower CPL and increase unique traffic and lower bounce rate

- Led the annual brand plans for 2018 by initiating special content partnerships with leading networks to assist brands in stepping away from the traditional media planning towards high engaging content platforms.- Developing E-commerce strategies across brand campaigns to help fuel the client’s 10X targets for 2018 - Creating a DCO (dynamic creative optimization) based solution for brands to further enrich the digital strategy by communicating personalized messages to the audience.

Led Starcom’s Islamabad Office by actively managing an account team of 12 including 4 functional direct reports on the local front. Assisting the Group on regional initiatives as the lead liaison in Asian markets, responsible for business development, client/employee training & knowledge sharing to strengthen regional integration.- Introduced Video Neutral planning for China Mobile & CanOlive in 2017 by employing YouTube as a TV channel in current media schedules.- Led an extensive pitch campaign for Starcom’s Isl office with multiple account wins contributing PKR 1.5 Billion to the group portfolio in 2016- Initiated media-finance solutions which resulted in delivering an annual media savings of 12% above agency targets- Achieved an index of 103 on the regional media audit where Pakistan was recognized across the Telenor Asian markets - Contributed to Telenor’s Media Vertical by acquiring 25+ News & Entertainment Applications (Apps) for Telenor’s App-store through successful tri-party consultations- Lead regional liaison for Grameenphone in Bangladesh & Telenor Myanmar for knowledge sharing, encompassing research based initiatives, tools’ understanding & their local deployment, industry reviews & media training sessions - Introduced media platform ownership for Telenor brands to create positive associations between audience passion points & brand value(s) during which BHI’s matured towards a positive growth trend i.e. unaided BA grew by 13 points - Devised an all-digital content strategy for ‘Telenor’s Internet Champion’ initiative which was directly attributable to the production project being awarded to Starcom’s content unit LiquidThread - Assisted Starcom Sri lanka & Starcom Myanmar on 4 account pitches & various media training workshops for their respective clients & local talent teams

- Represented Pakistan in Oslo, Norway for Vivaki’s successful global pitch to Telenor in 5 markets (Pakistan, Malaysia, Thailand, India & Bangladesh) in 2012- Introduced reach based planning while optimizing CPRP levels on Television for Telenor - Led the ideation & strategy pitch presentation for Telenor’s OOH & Digital business that steered the assignment into becoming the groups 1st full service account managing business across 5 core mediums- Launched Telenor 3G in Pakistan by proposing launch & maintenance weights, creating an effective IMC incorporating industry first media executions across multiple connection points- Planned & collaborated with the Asian markets during ‘Internet for All’ Telenor’s regional campaign for Pakistan, which was a global initiative in 3 countries (Pakistan, Thailand & Malaysia)- Conducted comprehensive analyses on campaign efficiencies based on Ad Awareness, TBCA, Ad - Recognition & Attribution & induced augmentation to post campaign reviews to help actualize media effectiveness - Initiated IMC planning, allowing each medium to employ its individual strength in delivering one unique brand experience; - Proposed an ‘always on’ digital strategy based on the new positioning of Telenor’s youth brand - Conceived Pakistan's first in-app pre-roll video ad on Dailymotion Mobile Application in addition to Pakistan's first in-video overlay banner on Dailymotion - Recommended conversion based models for signups, pre orders & leads on the digital front - Introduced creative displays including building takeovers, pathway ownerships & monument brandings on OOH - Led company charters on Recruitment & Retention (HR Charter), Middle Management Growth Program & Client Education (Media Trainings for Client Marketing Teams)

- Created one of the largest PIE (Product Interaction Environment) for Samsung leading to a footfall of 50,000+ individuals within 3 days- Independently managed PR for Samsung & Wyeth across multiple media- Consulted on the first ever online game for Gillette – Perfect Cricket Fantasy League, which registered 25,000 users & fans in 1 month- This included assisting the account team to manage & coordinate with the design team after the launch of the website to troubleshoot & manage deployment of perfect cricket, which included monitoring back-up support & minimizing downtime- Introduced periodic media reports for Samsung by creating concise, user-friendly & integrated reports, aiding key decision makers by providing them competitive positions, opportunity areas & trend reviews prevailing in the handset industry- Created annual planning & buying reviews communicating industry trends, benchmarks & future recommendations

Liaised between the brand & the sales team, focusing specifically towards- On-sales & service projects for some of the highest revenue commercial accounts held by IBM including Telus Inc., Wal-Mart, Bell Canada Enterprises & Federal Government of Canada- Working with business partners to create customized promotions to enhance short term sales- Providing input on in-store product displays, marketing, promotional material & special offers