•Managed and oversaw all existing retail leases, ensuring optimal tenant satisfaction and lease compliance.•Led retail assessment, planning, zoning, leasing, and commercial negotiations to align with strategic business objectives.•Contributed to the development and execution of mall commercial and specialty leasing plans, business development strategies, and annual growth initiatives.•Acted as the primary point of contact for both internal and external tenant support, facilitating effective communication and resolution of issues.•Prepared and maintained comprehensive documentation, including worksheets, presentations, charts, MOUs, and lease agreements.•Proactively established connections with prospective brands through phone calls and emails, organized meetings, and facilitated seamless onboarding processes.•Collaborated with the CEO, CFO, and COO on strategic management initiatives, ensuring alignment with the company’s long-term goals.•Led the launch and successful execution of the mall’s food court in July 2024, ensuring a strategic mix of high-traffic brands.•Conducted comprehensive market research across all malls in Pakistan, identifying and targeting current, new, and prospective brands that align with the mall’s vision and goals. Achievements:•Identified and capitalized on leasing opportunities, significantly increasing occupancy rates and revenue by successfully onboarding major brands such as Insignia, Nishat, Zeen, Collectibles and Stylo.•Played a key role in the successful launch of the mall’s food court, securing prominent brands like Kababjees, Griddler, BunPluster etc.•Secured and managed the upcoming launch of Cinemas, slated to open within six months, further enhancing the mall's entertainment offerings.•Along my team transformed a PKR 15 million monthly loss into profitability over the past 1.5 years

•Contributed to annual revenue goals by selling new services and developing new accounts helping the company grow by 50%.•Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms by extending minimum contract values from 3 months to 6 months.•Oversaw new business development and customer servicing onboarding clients like A&I Group of Companies, Jinn Petroleum and Readstore.pk•Improved account management by predicting potential competitive threats and outlining proactive solutions with 25% improved client retention rate.

•Spearhead sales and marketing to help revenues grow by 100% in 2021 collectively Residential & B2B.•Worked with clients like Sanaullah & Co, Soorty Enterprises, Artistic Denim Mills and etc.•Trained new associates in successful sales and performance strategies which helped the company grow by 20% in 2021-22.•Demonstrated exemplary customer service by engaging clients and reduce complaints ratio by 50%.

•Managed & motivated sales team to increase revenue 25% in six months along with my team.•Met and exceeded all quotas throughout my tenure, averaging with my team achieving PKR 100 million in year-end closing December 2021.•Trained and mentored 10-12 employees to grow sales market and increase customer satisfaction.•Conducted daily effective sales huddles with 4-person team to focus on behaviors that would convert to sales.•Used Salesforce to keep track of sale's team performance metrics.

Key Responsibilities:•Collaborated with architects to identify project requirements and execute designs according to client specifications.•Identified and pursued new business opportunities to expand the client base and upsell existing clients. •Managed sheet stocks and coordinated import communications and supply chain logistics.•Negotiated and closed new deals, aligning with client needs and company objectives.•Addressed client demands and provided tailored solutions by coordinating with the design team. Achievements:•Successfully closed several high-profile projects, including Foundation Public School, MA Tabba Foundation, and multiple projects on Bath Island, Karachi•Launched the SILKPAN brand by managing import operations from China, establishing a successful UPVC brand in Pakistan.•Collaborated with top architects in Karachi generated over PKR 20 million in revenue.

•Analyzed media engagement and produced tracking reports, worked with brands like Pepsi & Co, Lipton Tea, Vava Cars and many more.•Created content strategies for digital media along with my team, was part of the famous Lipton Tea Campaign Ramiz Raja Speaks Cricket World Cup 2019.•Conducted brand integrations for Continental Biscuits Pakistan at HUMTV, Unilever Pakistan at Ary Jeeto Pakistan, AlKaram Studios with Ary Pakistan.•Collected and analyzed Web metrics such as visits, time on site and page views per visit for campaigns designed by ESP department Group M.

•Identifying sales opportunities and follow up on existing accounts for business development helped company grow by 25% in 2017 to a value of $ 100 million.•Provided Training and Mentoring members of the Business Development team related to project In Karachi, Islamabad, Lahore, and Gwadar.•Acquired new customer and sell additional products/services to existing one internationally and locally, was able to sell projects worth PKR 10 million plus in CPEC City Karachi.