Yash Shah Email & Phone Number

Mumbai Area, India

During this stint as Revenue Head in last 5+ years, Spotlight Brand Lab (The Brand solution & Content marketing arm of Times Internet Ltd) has metamorphosed into a full stack integrated marketing solution provider specialised in building Digital first Content led solutions, Large & Small format Intellectual Properties, extensive Digital Video Production arm, community engagement formats (conferences, on-ground & virtual events), Influencer marketing and more.Under my leadership the business has evolved from an alternate, non-traditional revenue stream into one of the most important and fastest growing business-line within Times Internet. Tenure Highlights – - Managing a high performance business portfolio of Digital Content, Creative Alliances, Experiential Marketing, Brand Solutions growing at 50%+ (CAGR) over last 5 years - Managing large annual revenue portfolio INR XXX cr++- Accountable for a national GTM team of 67 members across Sales, Sales Operations & Pre Sales Solutions & Strategy

Mumbai Area, India

Mandate to script a turn around for the Brand Solution Division in West & South for the Business News Cluster of Times Internet (EconomicTimes & EconomicTimes B2B properties) • Successfully planned & led business transformation in 2+ Years resulting in 5X growth• The regions turned into major revenue source contributing approx. 67% of the National Brand Solution Revenues• Brought in radical changes in form of – o New go to market strategy by introducing changed offerings and new business propositions in the market, o Business model innovation & restructuring, o Emphasis on market penetration for revenue growth, o Operational changes resulting in enhanced sales performance, customer satisfaction and better yields • Increased client retention efforts resulting into high value clients coming on board for multi-year associations and also bringing in new business into the fold experimenting with our content solutions• The regions enjoyed the ‘Distinction’ of bringing in the most valued clients (by revenue) on board nationally • Successfully remodelled the brand solution approach with ‘Digital First’ strategies for clients across sectors

Mumbai

• Led teams to drive TV advertising revenue across the Business and General News bouquet of the Network 18 Group• Groomed and led a team of young media professionals to consistently deliver higher revenues & volumes vis-à-vis competition• Delivered 40% growth YOY with special focus on non-news categories like FMCG delivering 70%+ growth in both revenues and volumes

Mumbai

Lead the Branded Content Division 'PULSE' for half of West Region. Responsible to sales revenue through Branded Content solutions, to conceive & create customised solutions to help brands connect with their target group using branded content solutions.

Mumbai

• Designated to lead the responsibility of developing BFSI category for CNN IBN, IBN 7 & IBN Lokmat, the 3 General News offerings from Network 18. • Effectively led a portfolio of 5 channels without compromising on their individual business values.• Successfully formulated the annual Network Alliance with several major banks & financial services & insurance clients like the ICICI Group, Axis Bank, Edelweiss Financial services, LIC etc. • Instrumental in striking a partnership with large Non Advertisers like ICICI Prulife, ICICI Lombard, IDBI Bank, Bharti AXA Life Insurance, HDFC Group, Western Union, Future Generali and making them regular or exclusive advertisers on Network 18.• Led through Innovations/Integrations on large properties like Budget & General Elections for clients like Bharti AXA Life Insurance and Axis Bank.

Lead the responsibilities of developing categories like FMCG, Travel & Tourism, Services, Education and turn them into substantial revenue generators for the organisation.

Mumbai Area, India

Associated with National Institute of Event Management. Managed a host of corporate events for Discovery, Capgemini, NIEM, Cartoon Network, etc