- Working closely with clients to understand briefs, objectives and desired tone for each project.- Guiding Junior writers and designers in executing creative concepts that reflects brand identity and voice. - Reviewing and proofreading all written materials to ensure they are grammatically accurate and engaging.

- Successfully adapted screenplays for over 800 episodes, collaborating closely with 3 production houses and its associates to ensure timely delivery of scripts and screenplays for daily shoots.- Utilized strong organizational skills and creative insight to maintain a consistent narrative flow and meet daily production deadlines.- Assisted in developing character arcs and plot points to enhance storytelling and maintain audience engagement.- Coordinated with production teams to ensure scripts aligned with budgetary and scheduling constraints.- Worked remotely and demonstrated flexibility in working all hours to manage two shows simultaneously, ensuring seamless production continuity.

- Managed comprehensive social media calendars to strategically plan and schedule content releases across multiple platforms.- Created engaging content tailored to diverse audiences, enhancing brand awareness and driving customer engagement across digital channels.- Crafted creative copies for a variety of marketing materials, including advertisements, promotional campaigns, and digital content.- Developed targeted email and SMS campaigns designed to engage customers and drive conversions.- Composed clear and compelling press releases to announce key company developments and initiatives, effectively conveying news to media outlets and stakeholders.- IVR Prompts & Chatbot Scripts: Developed interactive voice response (IVR) prompts and chatbot scripts to enhance customer service and improve user interactions across various digital platforms.

Managed and optimized content for both b2b (corporate travel) and b2c (leisure customers) platforms, ensuring relevant and effective communication.Developed and maintained content style guidelines to ensure brand consistency and quality across all communication channels. Executed and managed a range of marketing campaigns across online, print, and radio media to drive awarenss and sales.Created detailed company profiles and developed a comprehensive knowledge base, including FAQs, tips, and policies, to improve customer support.Managed and crafted blog content that highlighted travel experiences, destination highlights, and travel tips to engage readers and drive traffic to the website.