•Responsible for the sale, sourcing, underwriting, acquisition, asset management, and disposition of Residential and commercial portfolio•Responsible for Identifying the projects, negotiating with the Builder, feasibility of project, Financial Planning, Risk and Profitability, and signing the agreements •Conduct in depth market and portfolio analyses; understanding the industry trends to provide an insight into the market, needs, pricing and positioning•Responsible for the conceptualizing and implementing marketing related strategies•Increase revenue through efficient sales and CRM activities•Responsible for implementation of the corporate sales strategy, developing and implementing appropriate Sales and Marketing plans •Planning effective strategies for promotional schemes, discounts etc.•Finalize the Annual Marketing plan, Marketing Budget, approving payments as per the approved budget Accomplishment:•During the Tenure Company has been awarded on several occasions for best performance and services in Real Estate Industry

Direct Sales, Branch, HNI Sales • Joined Amlak Finance PJSC as a Relationship officer – Home Finance (Direct sales) in February 2007, • Promoted to Senior Relationship Officer (BRANCH) in March 2008 • In October 2008 transferred to Amlak HNI (High Net worth Individuals) Department to deal with VIP customers• Managing sales team, taking sales initiatives, achieving desired targets, maintaining follow up with Credit Team, Operation Team and Admin Team. • Doing presentation at developer’s offices and real estate offices and maintaining relationship with them.• Generating business from developers and real estates on regular basis.• Training sales staff to deliver exceptional sales service performanceAmlak Finance PJSC – Real Estate Investment Division• Successfully handled a portfolio of AED 4 billion with team of 6 members• Responsible for preparing future investment strategies (acquisition and disposal)• Involved in high level negotiations with Developers and investors • Responsible for executing the higher management investment decisions • Responsible for the profitability of the project/asset working on • Responsible for the management of the skygardens after being appointed as Director in Owners Association Accomplishment:• Top Performer for the year 2007 – Direct Sales• Top Performer for the year 2008 – Branch Sales• Promoted to Relationship Manager • Appreciated by CEO for Exceptional Contribution to Company • Appointed as DIRECTOR in Skygardens Owners Association on behalf of the Company