• Created Test Automation framework from scratch using Rest-Assured utilizing JUnit for executing test cases and Maven as build tools• Acquired the domain knowledge of the product.• Developed and execute test cases.• Participate in requirement gathering meetings with management and provided feedback on ongoing projects.• Performed automation testing of site core applications by using Selenium and Rest-Assured.• Created and executed manual smoke, functional, regression, system, integration, and exploratory tests.• Analyzed functional requirements and business specifications as part of static testing on the earliest stages of SDLC.• Identified, analyze, and document defects using Jira defect tracking systems.• Developed and implemented QA methodologies for the department.• Conduct feature testing, regression testing, boundary testing, and performance testing.• Work with developers to replicate bugs.

• Preparation and execution of functional, GUI, and database test cases & system scenarios.• File and update bugs in the Bug Tracking System and verify them till closure.• Identifying and reporting maximum bugs in bug repository and coordinate with developers to ensure clear understanding of bugs and their root cause.

Responsibilities• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilizing a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the company website.• Improving the usability, design, content and conversion of the company website• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns