GTMfund is an early-stage venture fund focused on B2B SaaS, backed by a network of over 300 go-to-market leaders from top-growing SaaS companies like Snowflake, Datadog, Procore, OpenAI, Rippling, Salesforce, Microsoft, and AWS. This extensive network enables GTMfund to provide substantial support to portfolio companies, from recruiting top GTM talent to developing comprehensive GTM playbooks.As GTMfund’s Special Advisor and Israel Lead, I work closely with Israeli ventures to assist them in navigating the Israel/US GTM landscape across various B2B models, from product-led growth to enterprise sales.

- A member of the company’s executive leadership team- Directly managing paragone.ai - a global SaaS company owned by Perion About Perion: Perion is a global technology innovator in the digital advertising ecosystem, providing brands and publishers with an opportunity to unlock lucrative growth opportunities. The company operates across the three main pillars of digital advertising – ad search, display, and social media .

Paragone is a social demand gen SaaS platform for Agencies and Brands who wish to efficiently maximize top of the funnel results through campaign automation and actionable analytics tools.Owned by Perion.com

- GM of a business unit (LaunchPoint.com), overseeing an ecosystem of 100s of tech partnerships and globally in charge of its P&L. - Managing a team of ISV Sales, Marketing, Success and Product professionals.- Developing business opportunities through OEM, Co-Sell and Resell relationships with partners.

- Joined Ringlead to redefine its strategy and propel growth in the Data Management category. - Re-envisioned and launched product, honed messaging and pricing, restructured organization and created an operational cadence with new metrics, reports and sales quotas.- Led fundraising activities. Transferred management to a new operational investor.

- Ran a cross product business development team, with a goal of expanding partner ecosystem and creating new distribution channels- Developed sales collateral, including Pitch Decks, ROI Calculators, Sales Methodologies and Playbooks- Deal-supported over 50 sales reps on channel sales engagements. - Built the Salesforce Accelerate program, helping Startups grow commercially with Salesforce. - Scouted for Corp. Dev investments such as Implisit, Tempo, SAManage, and ClickSoftware.

Product Management for Salesforce Collaboration Cloud:- Managed the File Sharing, Messenger, and Storage products. (patent: http://patent.ipexl.com/US/08498994.html)- Owned product roadmap and strategy; worked across teams on go-to-market activities - Led the acquisition of DimDim, a SaaS web conferencing company, from opportunity recognition to market.

- Managed SAP’s supply chain management product line.- Analyzed market requirements and worked with Dev teams on product definition.- Implemented concepts published in my Master Thesis- Hold 10+ patents; awarded for “Exceptional Creativity, Immense Ingenuity…Passion and Commitment"

- Managed a group of 10 engineers, implementing solutions around CRM, Billing, Field and Salesforce Automation, Document Management, and Business Objects.- Directed on behalf of the CIO the enterprise solutions architecture, driving the IT application landscape.