Shaifali Sharma Email and Phone Number

- Managing joint GTM activities for enterprise application - Salesforce - Managing joint GTM, lead generation and outreach activities for data partners - Databricks, Informatica, Snowflake

• Lead partner focused marketing activities including thought leadership content, podcasts, events etc. for Infosys Quality Engineering group• Lead the podcast development program for increasing leadership visibility• Built client relationships through forums, joint POVs and testimonials• Lead content creation activity for IVS across all domains such as healthcare, finance, retail etc. and niche technologies such as cloud, automation, generative AI etc.• Liaised with Corporate Analyst Relations team to formulate annual analyst interaction plan for the unit aligning with otherbusiness practices• Shared insights from extensive market study and research to distinguish value propositions, identified white spaces to introduce new solutions for key accounts• Designed strategic editions of internal and external mailer campaignsto facilitate ABM activities• Helmed multiple in-person and virtual events leveraging Teams, WebEx, On24, Airmeet platforms for both internal and external audience including key client and executive leadership

- Lead the market analysis, research and develop pitch decks for Entrepreneur-in-residence (EIR) programs - Lead the Market analysis and formulated the responses for RFI from various analyst like Gartner, - Forrester, Nelson Hall which has helped position TCS in the leadership zone for various offerings- Lead the strategic marketing activities like brochures, videos, blogs, PR, micro site, POVs, white papers for TCS Incubation and TCS Rapid Labs- Provide support to Pre-sales/ Business development, EIR head, Alliance and bid teams as well as planning and creation of associated marketing material for use in forum/ events/ meetings/ Innovation Forums/ Innovation Days - Increase in internal and external event participation to increase lead generation and awareness for the unit- Spearheaded creation of branding and marketing plan for TCS Incubation programs and TCS Rapid Labs- Initiated social media promotions to create brand awareness and increased traffic of up to 15K+ viewsCollaboration with business group marketing teams such as TTH, CMI, Healthcare, Retail etc. to promote events and accelerate lead generation activity

- Driving integrated marketing campaigns- Positioning TCS as a partner of choice in client's growth and transformation journey- Partnering with business teams to drive client engagement cross different marketing channels- Building and reviewing marketing content- Amplifying TCS' presence at industry and partner events- Maintaining analyst relationships for unit

- Content creation for websites, blogs, success stories- Copywriting for social media posts and advertisements