Build and lead a team of managers and analysts in translating large, complex datasets into actionable insights driving advertising business results across direct and programmatic channels through rigorous analysis and development of reporting toolsSpearhead data ingestion and transformation into visualization tools allowing for creation of reporting models and synthesis of key insights to mine for incremental revenue opportunitiesDevelop new KPIs leveraging previously unused data to shape, measure, and optimize the effectiveness of the sales strategiesOperationalize advertising sales forecasting at scale through standardized process development, ensuring accuracy in sales forecasting for senior leadership Evangelize data access and literacy across the organization through development of dashboards and automated reporting, transforming decision making at all levels of the department

Digital analytics expert and team leader for the beauty business unit, leveraging multiple analytics systems to mine for in season optimization opportunities and leading development of strategy to drive seasonal sales Created customer behavior dashboards to track on-site activity; worked throughout organization to implement and train stakeholders on how to use real-time data to drive decision making Designed and led A/B testing to test merchandising strategies based on shopping behavior and marketplace trends with focus on driving sales, conversion, and site productivity

Launched and built the A.JAFFE customizable jewelry concept in a B2B and B2C model through rigorous style, digital product, and customer level analyticsLead cross-functional task force to develop and implement scalable digital platform solutions for customizable jewelry sales in a fast-paced, high growth B2B and B2C environment Developed customized Google Analytics dashboards for AJAFFE.com and B2B platform to drive optimization road map Recruitment, training, and development of domestic and offshore direct reports, articulating plans and ideas into action, and helping them develop skills to achieve targets and grow professionally

Spearheaded assortment planning through meticulous style level analytics, lifecycle planning, and new product introductions to drive inventory productivity, achieve category sales growth and exceed margin targetsCreated strategic new collections and line extensions to maximize value of portfolio by targeting specific customer segments with appropriate product mix in conjunction with larger company initiativesResponsible for gross margin planning and target achievement through monthly cost and retail predictive modeling on all active SKUs ensuring that retail pricing alignment between departments

Pushed inventory productivity to the limit through predictive inventory modeling at the style, regional, and store tier levelDeveloped and implemented new replenishment planning process improvements and standardized reporting leveraged across the organization

Drove inventory optimization at the style and store level through rigorous predictive inventory modelingSupported planning team in OTB actualization and ad hoc analysis to maximize sales and drive inventory productivity