Research And Media Analyst
CurrentEffectively providing insights through reporting and analysis of media intelligence data for a wide range of clients in Canada and the United States, with in-depth qualitative analysis and key performance indicators built on Cision's powerful and advanced media monitoring and analysis tools.Clients included federal government and other levels of governments, institutions, regulatory bodies in the legal, business and housing sectors, utility and service sectors, and leading businesses from financial, insurance, retail, energy, automobile, environment, hospitality and entertainment sectors.RESEARCH ANALYSIS:• Providing insights with in-depth analysis of media coverage and trends for clients regarding issues and products of specific interest to them;• Coordinate and execute on-demand and on-going media services, including clip books, coverage reports, research, analysis, and other custom value added services;• Monitors client performance, conduct data analysis, produce and deliver comprehensive and accurate analytic reports with engaging charts and graphics to highlight performance throughout each reporting period;• Provides quality control to ensure operational efficiency and use of industry-leading practices for client administration and strategic decisions; • Serves as a Subject Matter Expert and communicate report findings with clients and answers queries, and ensures high quality service.MEDIA ANALYSIS:• Provided clients with media services, including clip books, analysis of media coverage for clients regarding their products and issues;• Evaluated and analyzed media data relevant to clients' needs, and then created standard or custom reports suited to their specifications; and• Exercised attention to detail and accuracy, transcription skills, understanding of databases, critical analysis, MS Word, PowerPoint and Excel proficiency, among others.