Meeting revenue targets within operational costs.Providing support and maintaining PR with the Media heads, Buyers and Planners of advertising agencies, MBUs and clients to achieve set targets and KPI’s. Responsible for developing specific sales strategies, presentations and pricing structures for clients and agencies in Karachi region.Setting up monthly target for team and ensuring achievement of it by taking daily reports, weekly meetings and frequent visits to the client with the team.Responsible for managing CPRP deals of multiple clients as per their required KPI’s.Leading the sales team in karachi, and ensuring their result, oriented sales approach and performance, through different reporting modules.Managing the day-to-day operational responsibilities of the sales team. Ensuring the preparation of sales and any other reports as required by the management.Coordinating with the traffic function to ensure correct scheduling of the plans. Ensuring that market feedback is provided promptly to the Director sales and marketing.Identifying learning and development needs as a team member.

Meeting revenue targets designated by the CEO and  Director Marketing and Sales.Reporting to Director Marketing and sales in generating and increasing advertising revenue for Karachi and Lahore region through existing and designated business partners.Executed cross-channel marketing initiatives with significant market and sales growth.Executed three events of Fashion Pakistan Week as lead team member during the tenure.Being an integral part of planning and execution team for the Fashion Pakistan Week, we were able to secure profits of about more than 100% with significant growth of 23% in last event, on BTL as well as ATL.Second lead of the team which conceptualized and designed the branded show Sachha Saath for TELENOR.  Integral part of successfully-executed cooking show with the winner of MASTER CHEF PAKISTAN, Chef Ammara. The show was for Ramazan transmission and as a team member, and ensure proper execution of clients’ product integrations as per the SOP’s defined by both channel and client.Providing support and maintaining PR with the Media heads, Buyers and Planners of advertising agencies, MBUs and clients to achieve set targets and KPI’s. Responsible for developing specific sales strategies, presentations and pricing structures for clients and agencies.Responsible for managing and executing CPRP deals of multiple clients, like Reckitt Benckiser, P&G, Mondelez, National Foods etc. as per their required KPI’s.Leading the team of 2 team members, and ensuring their result, oriented sales approach and performance, through different reporting modules. Ensuring the preparation of sales and any other reports as required by the management of FOX media group since URDU1 was part of this group operating in Pakistan through local investors and media team.Coordinating with the traffic function to ensure correct scheduling of the plans. Ensuring that market feedback is provided promptly to the Director Sales and Marketing.

Meeting revenue targets designated by the Director Marketing and Sales.Reporting to Director Marketing and Sales in generating and increasing advertising revenue for Karachi, Lahore and Islamabad Region through existing and new business partners and avenues.Setting up monthly target for sales team and ensuring achievement of it by taking daily reports, weekly meetings and frequent visits to the client with the team.Leading the sales team in karachi, and ensuring their result, oriented sales approach and performance, through different reporting modules.Executed cross-channel marketing initiatives with significant market and sales growth.Assisting Director Sales and Marketing during launch of new channel named GEO TEZ.Succesfully launched and then became part of newly-launched channel and also secured business of about 25 million during launch month for GEO TEZ.Additional responsibilities of GEO Kahani were also successfully handled by securing an average business of 120 million in earlier months after the launch of the channel.Responsible for managing CPRP deals of multiple clients specially Reckitt Benckiser as per their required KPI’s through available data provided by KANTAR.Recognized as one of the top target achievers during the 2 years’ tenure.

Meeting revenue targets designated by VP Marketing and Sales.Reporting to Head of Sales in generating and increasing advertising revenue for Karachi region through existing and designated business partners.Part of the launch team of HUM2 which would later on become HUM Sitaray.Executed cross-channel marketing initiatives with significant market and sales growth.Executed events of Bridal Couture Week, Masala Family Festival, Fashion Pakistan Week, and Hum Awards  as lead team member during the tenure.Second lead and an integral part of planning and execution team for the Bridal Couture Week since its inititation, i.e. 2010, in both Karachi and Lahore. Was involved in on-ground planning,  execution and placements of clients kiosk in Foyer area, placement of their logos in and out of the arena as well as green room. Being part of the team which succesfully executed 1st HUM AWARDS SHOW which later on became huge success in Pakistani media industry.Masala Family Festival was also a feather in my cap. During my 5 years tenure I was also part of the very first MASALA FAMILY FESTIVAL and 2 other consecutive events of the same. Ensured business through selling stalls and couple of sponsors including the main sponsor of the event. Bartered with brands like Shan, Rooh Afza, CBL, Qarshi, National Foods, Knorr, and other leading brands in order to prepare Ramazan giftboxes. Provided multiple on-set solutions and creative ideas for brand integration, content integration, brand placements, product usage and brand pointers execution in subtle manner. Responsible for developing specific sales strategies, presentations and pricing structures for clients and agencies.Responsible for managing CPRP deals of multiple clients as per their required KPI’s.Coordinating with the traffic function to ensure correct scheduling of the plans. Ensuring that market feedback is provided promptly to the Head of Sales and Marketing and to VP Sales and Marketing.