As an experienced digital marketing professional with over 7 years in the industry, I have consistently demonstrated my ability to drive business growth through innovative and effective marketing strategies. I am currently a Chief Manager at Aditya Birla Capital, where I lead the development and execution of multi-channel campaigns to drive demand generation and optimize ad campaigns towards the company's KPIs.In my previous role as an Assistant Manager of Digital Marketing at Sage Software Solutions, I successfully implemented a social media plan that increased audience engagement and implemented an automated email marketing strategy that converted suspects into prospects. Additionally, I regularly generated monthly performance metrics and analytical reports to assess the effectiveness of marketing campaigns and communicated these findings to key stakeholders.Prior to that, as a Senior Social Media Executive at Neural IT, I planned and implemented a content-driven SEO strategy that boosted site visits by 200% in just six months. I also increased the company's sales by an average of 10% per month using PPC and LinkedIn advertisements, optimized on-page by 100% using SEMrush, and kept a complete track of competitor behavior on social media and other advertising platforms.As a Senior Digital Marketing Executive at BookMeIn, I led the marketing team for the "BookMeIn Booking Festival" and created PPC, Display, and Universal App Install campaigns to increase leads, website traffic, and app installs. I also implemented an effective social media marketing plan to boost brand awareness and increased sales through a variety of marketing activities.Finally, as a Digital Marketing Executive at Alfa Overseas, I handled multiple foreign projects simultaneously, created PPC and Display campaigns to increase leads and website traffic, and developed social media marketing campaigns to drive audience engagement and brand awareness.Overall, my expertise in developing and executing successful marketing campaigns across multiple channels, my ability to analyze and optimize campaign performance data, and my experience in managing teams make me a valuable addition to any marketing organization.