Lead and manage the media strategy for Al Tayer Group, aligning it with business objectives across Fashion, Beauty, Jewelry, Home, Automotive, and F&B sectors. Develop and implement comprehensive media plans spanning digital, social, Influencer marketing and traditional channels to boost brand visibility and consumer engagement. Oversee AED 30+ million in budget allocation, ensuring efficient media investments that deliver measurable ROI. Build and sustain relationships with media partners, agencies, and GCC vendors to guarantee optimal execution of all campaigns."

· Sourcing for Media and Marketing: Procure Media, PR, Events, Influencer along with SEO tools, Social Management Tools, and Digital Performance tools.

Develop comprehensive media strategies with a focus on digital and social marketing, tailoring plans to meet specific objectives and KPIs. Manage a diverse portfolio across Al Tayer Motors and Al Tayer Retail, covering fashion, lifestyle, beauty, home, and F&B sectors.

Led media buying for Al Tayer Motors and Retail across fashion, lifestyle, beauty, home, and F&B sectors. Coordinated quarterly budgets with marketing teams and principals while negotiating competitive rates and annual deals with media suppliers

· Artwork Coordination: Collaborate with publications to ensure campaign execution as per approved plans. · Invoicing: Coordinate with the accounts department to manage invoicing processes.

• Supervising all the media campaign for activation and Reporting. Taking Care of Mitsubishi Motors, Breitling, Habtoor Hotels & Resorts.