Head-Modern Trade
Current• Identify and pursue opportunities for business expansion within the modern trade channel.• Develop and implement growth strategies to increase the presence of our products in modern trade outlets.• Build and nurture strong relationships with key decision-makers, category managers, and merchandisers in major retail chains and hypermarkets.• Collaborate with retail partners to ensure optimal product placement, visibility, and promotional activities.• Formulate and execute effective sales and distribution strategies to achieve sales targets and market share goals.• Work closely with the sales team to monitor performance, identify opportunities, and address challenges.• Lead negotiations with modern trade partners on pricing, promotions, and merchandising agreements.• Ensure mutually beneficial agreements that support both the company's objectives and the retailer's business goals.• Stay abreast of market trends, consumer behavior, and competitor activities within modern trade.• Utilize market insights to make informed decisions and adjustments to strategies.• Collaborate with marketing, supply chain, and finance teams to ensure a cohesive approach to modern trade activities.• Coordinate promotional campaigns, product launches, and inventory planning to maximize results.• Develop and manage budgets for modern trade initiatives.• Track and analyze financial performance, ensuring cost-effectiveness and a positive return on investment.