• Identify and pursue opportunities for business expansion within the modern trade channel.• Develop and implement growth strategies to increase the presence of our products in modern trade outlets.• Build and nurture strong relationships with key decision-makers, category managers, and merchandisers in major retail chains and hypermarkets.• Collaborate with retail partners to ensure optimal product placement, visibility, and promotional activities.• Formulate and execute effective sales and distribution strategies to achieve sales targets and market share goals.• Work closely with the sales team to monitor performance, identify opportunities, and address challenges.• Lead negotiations with modern trade partners on pricing, promotions, and merchandising agreements.• Ensure mutually beneficial agreements that support both the company's objectives and the retailer's business goals.• Stay abreast of market trends, consumer behavior, and competitor activities within modern trade.• Utilize market insights to make informed decisions and adjustments to strategies.• Collaborate with marketing, supply chain, and finance teams to ensure a cohesive approach to modern trade activities.• Coordinate promotional campaigns, product launches, and inventory planning to maximize results.• Develop and manage budgets for modern trade initiatives.• Track and analyze financial performance, ensuring cost-effectiveness and a positive return on investment.

▪ Develop and maintain strategic business relationships with major accounts to promote brand awareness and profitable business relationships with brands like DMart, Relaince, Metro, Walmart , Amazon, Flipkart, Apollo, MedPlus, and many more.▪ Develop mutually agreeable revenue expectations and manage them on the timeliness, quality and development of new opportunities in their pipeline for fulfilling their targeted revenue goals.▪ Working closely with marketing to build and execute a quarterly strategic plan which outlines vision for success, priorities, and business needs.

▪ Prepare the Modern Trade sales strategy & growth plans in line with business strategy.▪ Key responsibility as Zonal Sales Manager is to drive profitability and deliver on the Revenue and Share parameters.▪ Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.▪ Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.▪ Category management and Promotion planning, Responsible for achieving planned sales by channel and customer.▪ Work within allocated promotional cost and ensure effective spending in driving sales and brand building, Negotiate favorable annual trading and logistic contract with chain.▪ Provide trade information, competitor's activities and market intelligent to company & Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts.

▪ Ensure an excellent level of customer service as a priority at all times by executing and achieving the Customer Experience consistently through regular assessment, coaching and follow-up with team▪ Maintain visibility and lead by example on the selling floor to answer customer questions and support all selling functions▪ Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.