With over 20 years of experience in Celebrity, Sports and Event Management, I'd say I'm still learning everyday. My work gets me to study brands, learn more about their journey and thereby the desired destination. Along this journey, I get to conceptualize campaigns that help a brand leverage the true power of a celebrity/ sport/ event amongst its target audience. Marketing platforms keep evolving making it even more exciting to being able to suggest the best way to have a meaningful communication with the target audience. One of the reasons I decided to become a Businesswoman is because the thing I am good at is BUSINESS!!