Varasi is a consulting firm helping clients build Stronger Customer Relationships leveraging the Salesforce Platform.Our offers are aligned to identifying, implementing and ensuring your Salesforce CRM objectivesI lead Solution Delivery and Operations at Varasi Pune Office.

Saama Technologies, Inc. is a pure-play data science solutions and services company, focused on solving the data management and advanced analytics challenges of the world’s leading brands. Saama’s analytics solution framework, Fluid Analytics Engine™ analyses data from Big Data Ecosystems to deliver Business centric insights & Visualizations.Leading development of Fluid Analytics Engine (FAE), a Java based framework used to build scalable, cloud based, big data analytic solutions rapidly. The role involved being technical product manager for various solution and platform development streams in addition to overall responsibility for engineering development activities• Building FAE based big data solutions for Life Science industry to optimize clinical trial planning, management and post drug approval sales analysis• Hiring and mentoring for various roles in engineering team• Actively participating in customer demonstrations, project scope and proposals• Managing quarterly releases across multiple streams in an agile environmentLed a team of data scientists in various analytic projects as well as in developing internal proprietary analytic development framework. Worked closely with software teams to deliver analytics solutions to solve business problems• Set overall direction and short/long term goals for the team in the area of data science• Delivered statistical and machine learning based analytical solutions

Developed insights to drive business decisions for product development and marketing using online customer behavior data. Strong understanding of business intelligence concepts, predictive modeling algorithms and big data tools/technologies. Provided end-to-end analytics services: problem definition, requirement specifications, data extraction, detailed analysis and senior executive presentation for strategy formulation• Data Analysis: Customer segmentation analysis using browser cookie level data to understand customer personas and user engagement drivers. Cohort analysis for retention and engagement tracking. Comprehensive A/B testing analysis.• Predictive Analytics: Application of statistical and machine learning techniques such as regression, decision trees, cluster analysis to solve business problems. Delivery of insights to reduce attrition, increase response rates, identification of high value customer segments

Provide behavioral analysis and actionable insights to Yahoo! product team

Developed and implemented data-driven marketing strategies for a $5 Billion credit card portfolio. Led monthly customer acquisition and balance transfer campaigns .• Developed new account originations strategy through Internet and telemarketing channels for a major affinity credit card portfolio. Managed day-to-day campaign strategy and planning to book more than 70K new accounts annually through these channels.• Managed monthly balance transfer campaigns generating $100 million receivables per year. Analyzed past test data and developed plan to grow receivables profitably to $300 million per year• Observed unusual credit card charge off pattern on the internet channel. Recommended remedial action based on delinquency data analysis using decision trees, resulting in annual saving of over $2 million

- Led software development and implementation for Finacle, the universal banking solution from Infosys Technologies

Designed and implemented software for Citibank’s trade finance system.