- Implement marketing initiatives and activations to support sales verticals.- Fully integrated mass media campaigns with ATL, BTL, OOH and Digital creative deliverables.- R & R Program Communications for intermediaries, agents and internal audience.- Successful launch of retail products nationally with the required marketing collaterals support for business departments.- Oversee entire project right from concept, design, commercial, pre/post production and delivery.- Interaction with management and internal business groups to determine project marketing needs and formulate effective solutions.- Responsible for enforcing brand and regulatory guidelines.- Handle commercials including vendor management, bids preparation, negotiation and cost reduction.

- Responsible for creation of all print, outdoor, online and internal communications.- Part of the Website Management Team and was responsible for pre-login content management, web screen designs, branding and online advertisement.- Understanding brief and engaging with stakeholders to provide marketing solutions.- Quality control of marketing collaterals & gifting merchandise in terms of brand guidelines, specifications, printing and commercials.- Strictly adhering and implementing brand & regulatory guidelines.- Implementing workflow processes to maintain and improve the TAT.

- ATL/BTL communications for different brands including conceptualization, design, execution and delivery.- Responsible for agency projects and key contributor to creative development and design.- Supervised studio operations like image mastering & mixing, illustrations etc.