Heading the experience design and creatives for all brands under Walking Tree Ventures Pvt Ltd. group. Comprising of all aspects of Visual Merchandising, Spaces , Collatrals , Packaging , Gifting , Events and Exhibitions .

•HEADING OVERALL BRAND PRESENTATION –Making sure that the brand is presented as a top notch luxury jewellery brand and makes a mark in the luxury industry. Working closely with Mr. Nirav Modi when looking after its window displays, packaging, gifting, store ambience, stationary and collaterals along with the VM team. • DEVELOPING BRAND CODE – Working with global agencies like SAATCHI and SAATCHI (Paris), MAD (Paris) on developing brand codes for the overall look and feel of the brand.• WINDOW DISPLAYS – Directing my team of designers as well as collaborating with international VM agencies to develop window display designs. Rolling out the window displays globally in all Nirav Modi stores.• PROPS – Working with domestic as well as international design agencies to develop signature display prop range for NIRAV MODI. • GIFTING – Guiding designers in my team and working with vendors to develop world class gifts . Souring various gifting requirements through visits to global luxury gifting fairs. Working with Indian crafts and converting them into luxury gifts.• TEAM BUILDING – Starting the NIRAV MODI VM Team from scratch and building the same to cater to all global VM requirements.• VENDOR DEVELOPMENT – Meeting and networking with people during visits to fairs to develop a strong vendor base and motivating the team to develop the same for excellent execution of designs. Working within budgets for execution of various projects.• EVENTS AND EXHIBITIONS – Working with marketing team closely and giving them strategic design inputs for exhibition and event setups domestically as well as internationally .Giving design direction to agencies while they work on our setups for a perfect event launch.

- Display Stylist WINDOW AND IN-STORE STYLING - Conceptualizing and designing product display to enhance the product purchase experience. Understanding the idea behind the jewellery designed and communicating it to the customer through a subtle, yet detailed display. Designing and execution of seasonal, holiday and promotional window displays. PACKAGING AND DISPLAY PROPS - Designing signature Jewellery Packaging and display props. Developing exclusive High value jewellery and solitaire packaging .GRAPHICS - Designing collection specific story cards, Booklets for special packaging kits, signature patterns, collaterals, motifs, prints and logos for various jewellery collections.EVENTS - Setting up of stores /venues for the high profile events, Designing of hampers and kits for the press. EXHIBITION DESIGN- Designing and execution of jewellery exhibitions. Conceptualizing of sets for TV shows.

For my 6 months graduation project i worked with Titan Industries jewellery division - TANISHQ and worked extensively on developing the packaging for there new stores that were getting launched in the US.I explored various options for developing the packaging range (comprising of different sizes of boxes to accomodate various jewellery pieces along with carry bags , gift wraps, ribbons and tissues to be filled inside the bags.) After understanding the brand and the look and feel of its stores i developed various packaging ranges, usings varied techniques right from the modern laser engraving to the traditional brass embossing from jodhpur, from paper to leatherette cladding, from wood to plastic and metal to board, everything was explored and finally a chic range of laser engraved teak wood boxes with silk cladding accompanied by beautiful carry bags ,exotic tissues, gift wraps and ribbons were achieved.

I did two months of internship on leather goods at BULCHEE of ATLAS BRANDS PVT LTD. and understood the entire process of how leather goods like bags,wallets,belts, watch straps etc. are manufactured, the kind of strict QC that is followed to produce high quality leather goods and also the way in which a corporate system works. As my project I conceptualised special packaging for their belts and key chains which were prototyped by me.Designed a range of leather office accessories for working women.