Shailly Kochar Khara Email & Phone Number

Nagpur, Mh, In

Nagpur, Maharashtra, India

I’m honored to lead pivotal functions at Confidence Petroleum India Ltd., encompassing Business Development, Media Marketing for GoGas, and Investor Relations for Confidence Group.Media Marketing: I drive the creation and execution of strategic media plans that amplify brand visibility and elevate audience engagement. My key responsibilities include:-Developing strategies to enhance media impressions and grow target audiences.-Overseeing media planning and buying, optimizing budget efficiency and achieving cost savings.-Managing multi-channel campaigns with a focus on improving CTR, conversion rates, and ROAS.-Building and nurturing valuable partnerships with media platforms and publishers, and ensuring successful media event execution.Business Development: I oversee a talented team dedicated to converting leads into GoGas dealers across 25 states. My role involves:-Leading a telecalling team and managing BD officers to meet targets.-Strategizing and driving business expansion while overseeing regional team performance.Investor Relations: I engage with potential investors and investment houses to present our business vision and future prospects. My duties include:-Cultivating and maintaining investor relationships, resolving issues, and collaborating on annual reports and investor documents with our CS team.My tenure here has been defined by notable achievements in boosting brand presence, refining media strategies, and strengthening investor relations. I look forward to continued growth and new opportunities ahead!#BusinessDevelopment #MediaMarketing #InvestorRelations #CorporateCommunications #GoGas #ConfidencePetroleum

Kolkata, West Bengal, India

- Spearheaded the development of the highly successful 121policy mobile app and website, serving as the online arm of Ideal Insurance Brokers Pvt. Ltd. Focused on offering a wide range of general insurance products, including health and motor insurance, to individual customers. Collaborated with stakeholders to ensure seamless user experience and optimal functionality.- Led the branding efforts of 121policy, meticulously maintaining brand effectiveness throughout the app to enhance brand recognition and customer trust.- Orchestrated the social media presence of 121policy and Ideal Insurance, devising innovative content ideas and implementing strategies to effectively engage the target audience and foster customer loyalty.- Served as a key stakeholder at Ideal Insurance events, actively participating in planning, coordination, and execution, ensuring successful representation of the company and its products.- Delivered impactful presentations to key investors, showcasing the value proposition and growth potential of Ideal Insurance Brokers Pvt. Ltd., cultivating positive investor relations.- Maintained strong investor relations, establishing open lines of communication and providing timely updates and reports to investors, fostering trust and confidence in the company.

- Maintained a deep understanding of the product, devised communication strategies as per the needs of the customer.- Conducted primary research on Procure-to-Pay Benchmarks with a view of enhancing P2P knowledge in the market and amongst customers.- Launched the flagship Customer Advocacy Program, which helped increase customer success (www.rewards.zycus.com)- Developed product positioning and messaging assets across channels that resonate with the coreaudiences, with an eye towards decision-makers including CPOs, CFOs, CTOs, and procurement managers.- Worked on product collaterals that went straight to the customers and also helped in enhancing product feature/ functionality knowledge internally.- Created cross-sell/ up-sell strategies for direct marketing.- Increased organic traffic by a CAGR of 27% over 2 years and made Zycus LinkedIn profile the mostfollowed corporate profile among all its competitors.- Collaborated internally as well as externally to bring processes and strategies in-line with theorganizational goals.

Seepz++, Seepz Sez, Andheri East, Mumbai

- Created compelling sales enablement assets such as deal wins, competitive analytics, training decks and videos.- Analyzed data from the win/loss calls of the accounts and used actual statistics to identify profitablerevenue growth opportunities/ insights.- Published competitive newsletters every-month to keep the internal audience up-to-date with markettrends and needs.- Driven the production and aggregation of high-impact content (marketing, thought-leadership, product demos, webinars, datasheets, security & infrastructure documents, solution guides, release notes, etc) for all funnel stages.- Created and executed content strategy across channels such as website, blogs, press releases, third-party collaborations, and social media messaging.- Partnered with teams across the company including the product, implementation, and sales to trackthe right metrics and execute campaigns that drive awareness and adoption on an on-going basis.- Successfully created content and positioning documents for Account-based Marketing with a trackrecord of 84% positive movement.- Driven the Go-to-Market Strategy: Planned and executed product launches.

Seepz++, Seepz Sez, Andheri East, Mumbai

- Was successful in getting myself a PPO within 45days of the internship.- Successful in revamping the Zycus Webpage.

Conducted study to understand consumer preferences and implemented features to boost mobile store business. Enhanced user experience, streamlined navigation, personalized recommendations, and seamless checkout. Resulted in increased customer engagement, higher conversion rates, and improved loyalty.

Kolkata Area, India

- Successfully created 360 degree marketing and advertising campaign at O&M for a given project atSt.Xavier’s College, Kolkata.

Kolkata Area, India

- Successfully re-launched an Indian-wear brand, Vasanam.- Consistently conducted photo-shoots and handled social media campaigns for stylist Chikky Goenka.

- Successfully executed corporate sales and social media campaigns for CRUISER (a luxury pencollection by Linc)

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Digital Ambassador at ICFAI Business School, Mumbai. Also a member of the Marketing Club - Markophilia

Master'S Degree, Integrated Marketing Communication

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Core Committee Member. Batch Head.

Business/Commerce, General