BuildForce Canada is the go-to resource for national labour market information and workforce tools in the Canadian construction industry.Working alongside a team of economists and e-learning specialists, I'm the team's trusted digital strategist, helping to transform the organization's digital footprint through strategic and creative updates to communications, reports, and e-learning courses. I am also project managing a full re-build of the organization's website which includes custom… Show more BuildForce Canada is the go-to resource for national labour market information and workforce tools in the Canadian construction industry.Working alongside a team of economists and e-learning specialists, I'm the team's trusted digital strategist, helping to transform the organization's digital footprint through strategic and creative updates to communications, reports, and e-learning courses. I am also project managing a full re-build of the organization's website which includes custom integrations with Power BI for improved LMI data visualization and dashboards.I also manage all social media, paid advertising campaigns and email marketing for the organization. As well as provide writing, editing and graphic design support for reports, blogs and other products. Show less

Working at the intersection of government relations and communications, I supported the development of digital campaigns that are designed to educate audiences, shape narratives, move the needle on public opinion, and influence policy makers.- Development and implementation of digital multi-channel campaigns- Strategic optimization- Reporting and analysis

As a freelance digital marketing and technology consultant, I primarily worked with startups and small businesses on building and optimizing their digital marketing through research, competitive analysis, brand strategy, marketing strategy, audience segmentation, social media, paid media, CRM implementations and clean-ups, integrations, email marketing and website builds.Additionally, I worked with several B2B agencies as a senior strategy consultant focused on paid media, user journey… Show more As a freelance digital marketing and technology consultant, I primarily worked with startups and small businesses on building and optimizing their digital marketing through research, competitive analysis, brand strategy, marketing strategy, audience segmentation, social media, paid media, CRM implementations and clean-ups, integrations, email marketing and website builds.Additionally, I worked with several B2B agencies as a senior strategy consultant focused on paid media, user journey mapping, marketing technology and website optimization for growth-oriented B2B clients in the financial, SaaS, and manufacturing industries. Show less

For four cohorts (semesters) I was an instructor in the Digital Marketing Certificate (DMC) program administered by the University of Ottawa in partnership with Soshal (now known as Craft&Crew).I developed educational content and facilitated workshops that taught students how to use a drag and drop landing page tool, in addition to user experience (UX) and design best practices, marketing communication elements, search engine optimization (SEO), A/B testing, analytics and campaign… Show more For four cohorts (semesters) I was an instructor in the Digital Marketing Certificate (DMC) program administered by the University of Ottawa in partnership with Soshal (now known as Craft&Crew).I developed educational content and facilitated workshops that taught students how to use a drag and drop landing page tool, in addition to user experience (UX) and design best practices, marketing communication elements, search engine optimization (SEO), A/B testing, analytics and campaign reporting. Show less

Managed corporate web strategy, digital marketing plans and marketing technology stack, including marketing automation and analytics platforms.Responsible for managing agency and vendor relationships for marketing and web services including a major brand and website redesign project.Communicated with various business stakeholders to gather their ideas and input, in addition to providing project progress updates and quarterly marketing reports.Was a technology power user… Show more Managed corporate web strategy, digital marketing plans and marketing technology stack, including marketing automation and analytics platforms.Responsible for managing agency and vendor relationships for marketing and web services including a major brand and website redesign project.Communicated with various business stakeholders to gather their ideas and input, in addition to providing project progress updates and quarterly marketing reports.Was a technology power user within my team and participated on committees to provide feedback on business applications and processes.Investigated, recommended and tested new technology solutions. Show less

Ruckify was an app based P2P rental marketplace. The unique platform allows verified users to post their under-utilized tools, equipment, household items (and more) for rent to others.I worked closely with the product manager and development team to identify user stories and journey maps, analyze KPI’s and build new features and functionality.I also managed digital marketing strategy and collaborated with the brand manager and product manager on software and app… Show more Ruckify was an app based P2P rental marketplace. The unique platform allows verified users to post their under-utilized tools, equipment, household items (and more) for rent to others.I worked closely with the product manager and development team to identify user stories and journey maps, analyze KPI’s and build new features and functionality.I also managed digital marketing strategy and collaborated with the brand manager and product manager on software and app design.Helped conduct market research and advised the product manager and CEO on sales and marketing strategies.Ruckify launched in October 2018 and then merged in 2021. It was shutdown in 2022. Show less

The Better Software Company is a franchise management software that was owned by Ruckify.For several months during my tenure at Ruckify, I was also managing all digital marketing efforts at Better, and working with the Founder and Sales Director to update the brand, launch a new website and drive demand.

- Implements social media, search engine optimization (SEO) and pay-per-click (PPC) strategies to improve search engine rankings and online presence for a variety of clients.- Using keyword research, optimizes page titles, meta descriptions, content, AdWords campaigns, and online profiles (including Google My Business and various citation builders).- Uses SEMRush, Google Analytics, WordStream, and more to analyze data and create performance reports.- Works on a team with the… Show more - Implements social media, search engine optimization (SEO) and pay-per-click (PPC) strategies to improve search engine rankings and online presence for a variety of clients.- Using keyword research, optimizes page titles, meta descriptions, content, AdWords campaigns, and online profiles (including Google My Business and various citation builders).- Uses SEMRush, Google Analytics, WordStream, and more to analyze data and create performance reports.- Works on a team with the Pay-Per-Click Specialist by creating, optimizing and analyzing paid ad campaigns using Google AdWords and Facebook Ads.- Audits web content and makes updates, design, and content changes as necessary using WordPress and Shopify. Show less

Managed day-to-day operations, partnerships, website operations and marketing campaigns.

As a Sales Representative, I was responsible for sourcing and recruiting local, Canadian businesses to partner with the e-commerce gift concierge and delivery service, Givopoly.I primarily researched and connected with potential Vancouver area partners as Givopoly was launching into Vancouver during the Spring of 2016.I also worked on expanding the Toronto partner base by reaching out to potential partners and following up with others who Givopoly had approached previously.

As one of the first points of contact for visitors within the store, I helped people find and create functional, organizational and decorative solutions for their homes. I answered everything from "where can I find this?"​ to "what is an LED light bulb?"​ and provided solutions to a variety of problems - how to hem curtains without sewing and how to create a suspended ceiling lamp if there is only access to an electrical outlet, just to name a few.