Mabel is an automated marketing platform that sends Medicare patients direct mail and email on behalf of the person they trust most—their doctor.Contact us to see how value-based providers, Medicare Advantage payers, and direct contracting entities are leveraging Mabel’s compliance-approved template library to execute enrollment campaigns, member communications, and population health reminders.

Cancer patients need an advocate. Cancer care needs an overhaul. That's why we're here.Ora is the first and only value-based cancer care ecosystem purpose-built to put patient needs first, drive better outcomes, and forge a financially sustainable future.By combining a managed network of independent, community-based oncologists with 24/7, integrated virtual care, Ora delivers real-time symptom management, avoidance of hospitalizations, early palliative interventions, and so much more—all while elevating the experience patients receive and making medical costs more affordable. We’ve created a unique model for health plans and other risk-bearing entities to shift accountability for cancer care to Ora, ensuring that cancer dollars are spent purposefully, responsibly, and focused on the member outcomes that matter most.Learn more at oraoncology.com.

Calyx Health powers success in Medicare risk. Our suite of technologies and our Medicare insurance brokerage, Calyx Advantage, supplement primary care clinics to ensure full risk adjustment, 5-star quality, tight referral networks, and data-driven care management. Our mission is to build the healthcare system that seniors deserve and the country urgently needs.

Built the brand from the ground up for Clover, a NJ-based Medicare Advantage health plan. Led the creative strategy and execution of all promotional materials across all channels and audiences—driving membership from 5,000 to 25,000 in 2 years. Oversaw a lean creative team that creates 400+ tactics a year (OOH, radio, direct mail, brochures, banner ads, etc). Won 4 awards (Silver, Silver, Merit, Merit) among 3000 entries in the 34th Annual Healthcare Advertising Awards.

Lead copy creative managing 4 global healthcare brands and $8M in agency business, including 2 blockbuster (multi-billion dollar) drugs. Provided high-level strategic input as well as oversaw day-to-day brand activities under pressing timelines. Brand experience in oncology, cardiovascular disease, nephrology, immunology, among others. • Concepting:−Translate creative ideas into multi-channel campaigns that are relevant, original, and impactful−Collaborate with strategic planners, account managers, creative team members, and clients−Represent the agency at client meetings and new business pitches to sell work and foster trust and credibility• Execution:−Develop and refine message platforms that support brand positioning and establish a consistent brand voice−Collaborate with designer to execute tactics across different channels and audiences

Lead copy creative overseeing 7 brands, totaling $4M in agency business.

Lead copy creative overseeing 3 global brands, totaling $3M in agency business. Nominated for “Conviction” award at agency-wide vision meeting of 1,000+ employees.

Led product development for an SAP-based CRM platform at Forest Laboratories, a pharmaceutical company.