Shain Armstrong Email & Phone Number

Birmingham, Al, Us

Birmingham, Alabama, Us

• Led the company to acquisition in early 2019 by a private equity firm due to atlasRFIDstore’s profitability and positive cash flow, subsequently posting record profits• Continued leadership post-acquisition by overseeing the entire organization and serving as the sole management representative on the Board, responsible for developing and executing revenue and profitability growth strategies• Developed and executed innovative monetization strategies, including the introduction of new products, new partnerships, and high-value services, setting the company apart from competitors and boosting revenue. Collaborated with the Sales Director to implement an account management strategy that increased revenue, improved lead closure rates, and fostered account growth.• Directed the creation and distribution of content across social media, YouTube, and e-commerce platforms. Led marketing teams in implementing data-driven campaigns, increasing customer engagement, brand loyalty, and sales through effective SEO and SEM strategies, establishing a dominant market position.• Managed full P&L accountability, overseeing budgeting, reporting, and OPEX control for all business units. Developed and enforced policies to improve operational and financial effectiveness, ensuring alignment with company goals.• Recruited, onboarded, and mentored new team members, reinforcing company culture and policies. Provided coaching and feedback to enhance performance, fostering high morale and productivity.• Cultivated relationships and improved coordination among department heads, employees, and partners. Led biweekly meetings to align teams, address issues, drive process improvements, and ultimately enhance revenue and profitability. Led monthly all-hands meetings to keep the company focused on our top goals and reinforce Atlas’ culture.

Birmingham, Alabama, Us

• Founded atlasRFIDstore.com in 2008 as an online radio frequency identification (RFID) eCommerce business. Built the company’s website, set up merchant services, developed supplier relationships, added products and content, and achieved significant revenue growth over the first four years.• Expanded the company from 2012 to 2018, achieving a 10x revenue increase by building and leading teams across Sales, Operations, Marketing & Content, Finance & Accounting, Partners & Products, Support, Service Bureau, and Solutions Delivery.• Negotiated and managed strategic partnerships with industry manufacturers, becoming a preferred distributor and securing agreements that increased revenue and reduced costs. Fostered strong relationships with key industry players and stakeholders.• Implemented systems to increase operational efficiency and improve interdepartmental communication, including Microsoft 365 Office Suite, BigCommerce eCommerce platform, Acumatica ERP system, and HubSpot marketing automation platform.

San Francisco, California, Us

• Consistently exceeded company service score expectations, achieving high performance nearly 90% of the time.• Created and implemented a best practice for increasing deposit dollars, adopted across the Birmingham region, achieving 97% of the annual deposit goal within the first 42% of the year.• Surpassed loan goals 80% of the time and consistently exceeded annual investment revenue targets.• Consistently achieved Book of Business growth by deepening customer relationships and enhancing existing accounts.• Engaged and led the team to meet sales and service goals, holding members accountable, maintaining positive energy, and building strong relationships with leaders and business partners.

Columbus, Oh, Us

• Drove profitable top-line store sales growth by hiring top talent, managing expenses, and maintaining brand standards.• Built a store environment focused on consistently delivering a positive customer experience and establishing customer loyalty through Credit Card and Customer Capture programs.• Maximized sales potential by assessing associate strengths, providing feedback and coaching, and creating clear action plans with accountability.• Recruited, hired, and trained staff, retaining top talent by promoting teamwork and recognizing individual and team performances.• Ensured protection of store assets through Loss Prevention training and adherence to policies, while analyzing key business metrics to optimize results.

San Francisco, Ca, Us

• Drove store sales by focusing on customer service, merchandise replenishment, shipment completion, and accurate markdowns.• Increased credit card sales by fostering a culture of customer education on benefits and setting clear daily goals for employees.• Implemented loss prevention programs, reducing shrink through associate education and daily audits.• Developed and mentored sales associates and supervisors, enhancing their skills and preparing them for leadership roles.• Led recruiting, interviewing, hiring, and training efforts, ensuring operational consistency through regular store audits and efficient scheduling for 45-80 employees.