Sustains an online presence for a non-profit organization in Puerto Plata, Dominican Republic to raise money for a youth development program that engages and inspires children to discover new ways of being and living through education.● Partners with the marketing committee to design and implement monthly and seasonal fundraising campaigns, achieving a 9% increase in donations compared to the last funding cycles (September 30 – October 1).● Coordinates with the Executive Director/Founder and Board of Directors in crafting written and digital materials, including copy and videos, for the organization’s website, email marketing initiatives, and social media platforms.● Evaluates the performance metrics of email campaigns and website traffic in conjunction with the Communications Manager and marketing committee, making necessary adjustments to increase engagement with donors.

Led a redesign of a WordPress-based online photo library for healthcare education, using Agile methodologies and UX/UI principles to enhance the website’s interface and functionality, resulting in an improved user experience.● Established a new brand identity using design components and digital applications, including Adobe Creative Cloud, Bootstrap Icons, and the style guide of Elon University.● Conceptualized user experiences strategies for 3 distinct audiences by utilizing personas, user journey maps, and wireframes, aimed at improving the interface’s functionality to ensure user-friendliness.● Optimized the activation of e-commerce widget to demonstrate the main idea and goal of the project.● Formulated an 18-page usability testing report to evaluate the functionality and efficiency of the e-commerce platform, and analyze the task completion rate and user-friendliness of interface features, increasing user satisfaction and task completion rates by 3%.

Assisted with facilitating a transformational student experience that integrates in-and-out-of-class learning, promotes holistic development, and facilitates student engagement within their communities.● Recognized opportunities for enhancement in health and wellbeing matters through weekly wellness reports submitted to the Associate Vice President, Dean of Students, and Student Life Communications Manager, resulting in a 13% increase in campus engagement in wellness programs over the year.● Collaborated with stakeholder groups to create impactful communication strategies and promotional materials featuring prominent sponsors that addressed all 6 dimensions of wellbeing on a daily to monthly basis.● Launched 2 Instagram accounts that boosted campus engagement by 5% using popular social media trends.

Aided the Health Education Department with providing high quality health care services and to confer health sustaining education and guidance to the Aggie Community.● Facilitated the fun and interactive Healthy Relationship Workshop to first-year students covering a comprehension range of topics including sexual health and wellness, healthy relationships, LGBTQIA+ inclusion, effective communication, Title IX, and consent.● Served on the public relations auxiliary team responsible for the creation and execution of event briefs aimed at engaging students, faculty, and staff in weekly and monthly programs and events.● Revised and implemented a new curriculum for the 2022-2023 Healthy Brother, Healthy Sisters Workshop to abide by the Centers for Disease Control and Prevention (CDC) guidelines and new trends of 2022/2023.

Partnered with a non-partisan organization that works with universities, community colleges, faculty, students, and election officials to eliminate obstacles to student voting.• Developed and coordinated programs and events to assist peers in registering to vote, informing them about election laws and ballot items, and ensuring students are prepared to participate in the democratic process.• Created promotional and educational materials for use in social media campaigns, programs, events, and civic sessions/workshops.