Shaina Jackson Email & Phone Number

Boston, MA, US

⋅ Led Enterprise software customers to success on the platform by partnering throughout the full customer lifecycle from pre-sales through renewal and expansion, contributing to Torch’s successful Series C round⋅ Helped build the Professional Services team from the ground up that worked cross-functionally across all aspects of Torch’s SaaS business.

Greater New York City Area

⋅ Directly responsible for maintaining a 95%+ renewal rate and hitting upsell quota across top accounts, with targets increasing 10% YoY⋅ Served as strategic advisor for top-tier clients, partnering with Sales, Marketing and Operations to define and ensure successful digital engagement⋅ Supported and coached a team responsible for retention and revenue.

Boston, Massachusetts, United States

⋅ Managed $5MM annual client investment with 96% customer retention rate and an averaged 104% target achievement rate in 2018⋅ Handled 40+ client relationships quarterly in retail, travel, and new verticals, growing top advertiser budgets by 87%⋅ Aggressively grew Mid-Market clients' revenue, upgrading 5% of clients to Strategic Accounts each quarter⋅.

Boston, MA

⋅ Penetrated the Canadian market, managing the top 60% of the Mid-Market Canadian business⋅ Managed a book of business with 60+ active campaigns, driving over $1 million in quarterly revenue⋅ Led Troubleshooting training for new hires, focusing on technical understanding and self-service tools⋅ Conducted in-person client meetings for quarterly business.

Needham, MA

• Served as program manager for sponsor PWC’s live video presentation with NBA Veteran Drew Gooden speaking on Financial Planning for College
• Coordinated speaker, approved Press Release, edited presentation scripts, and assisted with the live production between our video team. Reported on live presentation viewers and drove On Demand traffic through email.
• Helped HP Academy yield 512% YOY growth in scholarship entries, direct sales, and memberships
• Implemented Continuing Education Credits for an annual training performed by the U.S. Department of Education which lead to a 350% attendance growth
• Created over $35K in scholarships and sponsored products, selected winners, and conducted outreach to build out a Scholarship Winner Page
• Instrumental in managing and executing sponsor programs serving as project manager with 100% annual retention and upsell among top CollegeWeekLive sponsors

Needham, MA

• Created content including: one-sheeters for online events, case studies from sponsor presentations, reporting presentation templates, and other customer-facing assets
• Created and executed market research email campaigns that delivered against client goals
• Launched the business’s first Professional Development Series for counselors to earn contact hours towards professional development for free
• Solicit participation from students, counselors, and sponsors to engage in advocacy programs, including external-facing success stories, quotes, and speaking opportunities

• Designed and executed referral campaigns across multiple audiences and social media channels.
• Developed partnerships with non-profit organizations for branding and audience acquisition, growing our partnerships over 10%.
• Provided training through webinars and created a “Webinar Wednesdays” campaign push that increased engagement.

Needham, MA

• Conducted phone and email outreach for audience acquisition and maintained strong relationships with counselors and educational organizations to drive student attendance to CollegeWeekLive virtual events
• Maintained accounts with Salesforce CRM software
• Attended the annual American School Counselor Association Conference to network and recruit counselors

• Generated new leads and managed relationships with new and existing team leaders, top donors, and volunteers in the Boston territory
• Participated in hands on event preparation and third party promotions
• Strategically tracked and monitored participants daily using Siebel Database

• Created layouts, designed graphics, edited articles, and formatted photographs for New England’s largest college daily newspaper
• Served as liaison between the printer and editors to successfully create a finalized product for print

• Researched and created a marketing plan to make General Motors a more desirable brand among college students
• Worked on a team to bring awareness to the GM College Discount Program
• Conducted focus groups with senior college students to gather data and incite
• Awarded Honorable Mention for the overall market plan and presentation

• Created and edited press releases and implemented social media campaigns for promoting The Lowell Folk Festival.
• Designed promotional materials and put together press kits for the Festival sponsors and media partners.

Bachelor Of Arts, Marketing For Sustainability

Activities and Societies: The Massachusetts Daily CollegianBDIC program: Bachelors degree with an individual concentration pulling from.

Education record

Study Abroad Program Traveled and lived in Australia and New Zealand studying advertising, marketing, and Australia's marine environment