Shaina Walker Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Lead the Digital Marketing Department which comprises of digital marketing managers, three social media specialists, and a community manager.
• Managerial tasks for the direct reports include: recruiting & interviewing, contract negotiations, and performance review & development. Responsible for strategic planning and execution on multi-channel national.
• Consulted and executed on large scale brand partnerships for our clients including: The National Hockey League, various NHL Teams, and the Toronto Film Festival.
• Prepare scope of work, resourcing, pitch presentations, and cost estimates for all digital projects coming through the agency. Manage the resourcing and briefing of any outside resources including producers, copy.

Vancouver, Canada Area

• Responsible for driving the annual Marketing Strategy for Ocean Wise, and The Vancouver Aquarium to meet annual ticket revenue and attendance numbers.
• Led the marketing team which comprised of a Digital Marketing Manager, and Assistant Marketing Manager, to ensure projects were delivered on strategy, on time and on budget.
• Managed the team workflow which included assigning project managers, weekly status updates, and project calendar upkeep.
• Acted as the brand gatekeeper to ensure that any campaign, promotional or branding elements were consistent throughout all touchpoint including digital, traditional and on-site elements.
• Led an organizational-wide Ocean Wise re-branding project which included managing all stages of the project from research, concepting, stakeholder presentation and approval, and roll-out.Presented all post-campaign and.
• Development of marketing plans to support new exhibits, relationship management of internal clients and external agency/vendor partners, and budget management.

• Drive the annual Digital Marketing plan for the PlayNow Sports and SportsAction brands. This includes bi-annual presentations to all internalstakeholders.
• Work with internal teams and our media agency to facilitate various multichannelsports campaigns with emphasis on display and social mediaadvertising, SEM and CRM.
• Collaborate with the internal creative team to create a consistent look andbrand identity for each product. This includes quarterly reviews of on-sitecreative assets to ensure a cohesive look and feel.
• Review campaign data through various programs such as Google Analytics,DoubleClick and Mouseflow. Use the data to make recommendations tooptimize the campaigns to achieve conversation and CPA goals.
• Collaborate with our Business intelligence team to create a full-post evaluationfor all digital marketing campaigns. This includes analysis of player behaviorduring the campaign period, ROI evaluation, and.

• Participated in the development of an enterprise social media and contentstrategy, while ensuring that individual business unit needs are considered.
• Worked closely with key stakeholders to create, collect, collate, and distributeengaging and relevant content via BCLC digital channels (web, mobile, andsocial). Work closely with the CRM team to ensure there is.
• Developed, reviewed, and posted content to digital channels including creativeconceptualization and copywriting. Lead the production process for multimediacontent (including videography and photography).
• Collaborated with the Casino and e-Gaming divisions, to develop and executethe Casino social media and content strategy to support business goals andobjectives; and the Sports social media and content strategy.
• Proactively identified opportunities to grow social media communities anddrive content engagement with an eye for innovation and outside the boxthinking.
• Prepared and monitored annual budgets for Casino and Sports social mediamanagement and content creation.Manager,

• Social Media:
• Act as the primary voice of Vancouver Whitecaps FC across all social media platforms.
• Partner with internal teams (Partnerships, Communications, Sales and Digital) to consolidate, create and implement weekly Club content.
• Contribute to the creation of Club social media strategy with senior department leads.
• Develop creative new ways to actively engage our user fan base to turn casual fans into brand advocates.
• Work with our in-house design team to ensure all social media and web elements are on-brand.

Vancouver, Canada Area

• Worked with our creative agency to plan and implement yearly marketing strategies.
• Responsible for managing and posting content to our social media channels.
• Oversaw the creation of promotional materials from concept stages to final product with a team of in-house graphic designers.
• Planed and implemented the annual season ticket branding packages.
• Project managed the match day program which had 19, 42-page issues per season. This publication required a delicate balance of Club advertising, partnership commitments and editorial content.
• Responsible for the creation and execution of in-stadium branding.

Vancouver, Canada Area

• Coordinated marketing material from creation and design stage to printing and distribution.
• Responsible for managing and posting content to our social media channels.
• Assisted in planning and buying media from various mediums including radio, newspaper and outdoor.
• Created and maintained relationships with various supplies to ensure our projects were delivered on time and on budget.

• Assist in planning promotional campaigns for various brands and clients that included; TELUS, Dairy Farmers of Canada, Future Shop, Heart & Stroke Foundation.
• Created an in-house staffing system to hire our own promotional staff instead of relying on outside staffing companies. This saved the company over 40% on labor costs per campaign.
• Created invoicing system for staff to ensure timely payments.
• Traveled to various event locations across Canada to manage on-site operations and ensure a smooth execution.
• Meet with clients on-site to ensure their needs and expectations are met.