Shaina Katz Email & Phone Number

New York, Ny, Us

New York, Us

Develop, execute and communicate strategic merchandise financial plans and strategies.• Create preseason sales, margin and inventory plans by department class that support product and financial strategies.• Analyze historical data and current trends to identify risks and opportunities by department and class.• Forecast in-season sales and inventories on a weekly basis.• Present forecasts and action plans in monthly open-to-buy meetings.• Develop and communicate item-level promotional and markdown strategies on a weekly basis.• Recap and analyze actual sales results against plan and LY.• Analyze and communicate size and color selling to impact future receipts.

New York, Ny, Us

• Develop and communicate a comprehensive pre-season strategy that aligns financial and product opportunities across multiple departments, inclusive of style/sku targets, in-store dates, good/better/best framework, key attribute, and season code (time on offer).• Develop the financial classification plans/key items plans for sales, margin and inventory.• Partner with other departments to maximize omni profitability through pre-season store cluster analysis, initial allocation, DC management, and in-season management. • Drive profitability through leading and executing promotional and markdown strategies which align with divisional and brand financial goals.

New York, Ny, Us

• Forecast recommendations for all new and existing programs for upcoming season to determine stock need and potential program growth.• Managed replenishment and conducted analysis to allocate the appropriate orders for retail stores.• Developed Communication process for store managers, sales, education executives and regional marketing directors.• Determined exit strategies for slow turning products/programs.

• Advised the CEO of a houseware company to identify key products, best sellers, and plan their 2021 assortment based on data analysis.• Provided strategic planning and forecasting based on sales, product performance, environment, and climate.• Developed and executed merchandising strategies across multiple categories increasing sales by 25%.• Directed the compilation of end of season analysis of bookings and retail sales to the company’s shareholders.

New York, Ny, Us

• Supervised merchandising for the Aidan Mattox and Aidan by Aidan Mattox designer lines.• Created a fresh new brand initiative to attract millennial customers correlating to a 25% increase in sales.• Implemented new innovative workflow processes across three departments (design, production, sales and fabric) to drastically increase team productivity and efficiency.• Designed and implemented seasonal line plan by delivery and style to achieve business strategies.• Facilitates digital asset reviews for ecommerce websites including wholesale accounts.• Analyzed weekly, monthly, and seasonal data for ecommerce site and provided hindsight analysis to upper management. • Guided sales team with product analysis and presented at appointments that increased sales at wholesale accounts.

New York, Us

Increased customer base by 30% and sales by $5 million as a result of uniquely sourced product and specially developed packaging.• Introduced plan for environmentally friendly sourced materials, fabrics, and new products resulting in a 60% increase in sales.• Reduced product lead time from twelve to eight months by sourcing new vendors and reducing the company’s inventory costs by $12 million.• Decreased the number of Stock Keeping Units (SKU) by 20% via close monitoring of production and sales.• Led product presentation to major accounts such as Macys and Lord & Taylor.• Review and approve licenses product concepts of, submissions and samples for quality control purposes and to ensure submissions are in compliance with contractual rights.• Managed complete product lifecycle: from SKU creation, to presentation, sales analysis and reorder execution.• Created seasonal scorecard for design in order to track SKU targets based on business trends and global needs.• Coordinated operations with design, product development, production and marketing teams to maintain consistency and integrity among products.

• Marketed high end jewelry to clients both at in person sales meetings and via telephone sales.• Amplified account sales by 20% in result of understanding client needs and presenting appropriate products.• Represented the company at JA New York trade show and sold popular items to buyers.

New York, Ny, Us

• Internship for Nina Shoes, Bridal Jewelry and RUUM children’s wear line• Assisted design department for all three divisions• Arranged sample sale and worked on the sales floor • Organized archives including historical shoe collection for use by design team • Created merchandise displays for buyer’s week • Provided product details for Bridal Jewelry to be placed on Nordstrom, L&T, and Macy’s websites • Assisted with fashion shows for RUUM and jean photo shoots for RUUM.com

• Internship in women’s clothing show room distributing Gold Hawk, Isaac Cruz, and Vintageous brands • Worked in marketing to buyers for Anthropologie and other boutiques• Developed a system that saved time and money by providing inventory by size and fabric to buyers• Represented and organized the collections for ENK trade show at New York Pier

• Jewelry design internship• Participated in the development, design, casting and manufacturing process of jewelry collection• Created Facebook and website pages including marketing slogans and layouts• Increased business traffic by 25%• Created the 2011 Look Book for collections, including photographs and articles featuring jewelry

Brand Management Experience Professional Studies Certificate, Merchandising And Brand Managment

Bachelor'S Degree, Psychology And Business