Oversees, defines, and develops Federation’s visual brand and identity, ensuring brand standards, vision, and mission, are upheld across print, web, social, and video channels. Leads the creative development and execution of projects into creative visions that inspire, engage, and elevate Federation’s brand identity. Spearheads design strategy on projects including large campaigns and events, initiatives, direct marketing, advertisements, digital and print reports, social media, photography, and video. Supervises, inspires, and mentors Design team and contractors.

Oversee, project manage, and art direct freelance team for the design and production of Humane Activist, the bimonthly magazine for the Humane Society Legislative Fund, Kind News, the nationally distributed children’s educational magazine and Animal Sheltering magazine. Design and illustrate for All Animals magazine, the bimonthly membership magazine. Produce illustrations and infographics for organization. Plan, coordinate and art direct photography shoots. Collaborate with team on developing brand guidelines and standards.