Lead and execute communications for Capital Analytics. Create and cultivate brand awareness and image, partner with cross-functional teams to ensure cohesive and consistent messaging across all platforms and with community partners.★ Interview CEOs, government officials, and senior-level executives from every sector of local economies to get insights into their industry and local markets. ★ Utilizing a consultative approach, build and maintain lasting relationships with current and potential customers, organizations, and business partners. • Use analytical and marketing skills to tell the story of what is driving performance, make data-driven decisions and recommendations on growing customer engagement and lifetime value.• Establish relationships and manage key national accounts. Primary account industries include healthcare, banking/finance, municipalities, economic development organizations, chambers of commerce, real estate/development, higher education, professional services, sports, arts/culture, entertainment, and tourism. • Create strategic partnerships with national PR/marketing agencies on behalf of their clients.• Effectively manage multiple mission-critical projects, from conception to delivery.

Instrumental in building and maintaining the brand of high-profile professional athlete Cam Newton. Collaborated with marketing and talent agencies, sports teams, and industry-leading businesses to execute marketing campaigns, create brand activations, and manage day-to-day operations.★ Managed communications and brand strategy. Set objectives and goals, researched and defined target audiences, developed marketing strategies, and tracked and evaluated campaign effectiveness.• Managed day-to-day schedule of high-profile NFL Quarterback Cam Newton, including coordinating personal and business calendar, arranging travel, meetings, appointments, interviews, and appearances.• Established and maintained strong working relationships with various agencies such as IMG/WME, and numerous businesses and brand partners including Gatorade, Under Armour, Beats by Dre, L’Oreal, and General Motors to ensure deliverables were met throughout numerous marketing initiatives.• Regular involvement in strategic planning and execution of fundraising events, community programs, and brand activations for the Cam Newton Foundation, such as the Kickin’ It With Cam Celebrity Kickball Tournament, the Kids Rock! Gala, Santa Cam’s Surprise Sleigh, and Christmas With Cam - raising over $1.5M in donations benefiting Charlotte Mecklenburg Schools and charities such as Second Harvest Food Bank.• Managed and produced social media content for Cam Newton’s Facebook and Twitter profiles, regularly making brand-related, charity-related, and personal posts. Responsible for more than a 150% increase in Facebook engagement, and an 800% increase in Twitter followers.• Successfully developed multiple original ideas for fan engagement through social media platforms. • Worked in conjunction with Cam Newton Foundation and a third-party vendor to launch a website with information and updates pertaining to Cam, his community outreach, and brand partners.